Recognizing his leadership and 10+ years of experience in the lighting industry, Ryan Ranzino has been promoted from National Sales Manager to VP/Sales for Long Island, N.Y.-based lighting manufacturer Crystorama.
“We’re a small, family-owned company so it’s not unusual for our employees to wear many hats and Ryan has been integral to our process,” says Brad Kleinberg, President of Crystorama. “Ryan has done an excellent job not only providing sales support for our sales representatives and retailers, but in providing strategic input and creative vision in business development, marketing, and product development.”
During his tenure at Crystorama, Ranzino has helped build brand awareness and grow the company’s offerings to include contemporary, fashionable fixtures. He was also crucial in securing a partnership with interior designer Libby Langdon, whose lighting collection will debut at the upcoming Dallas Market in June.
“The best part about my job is getting to meet with our customers, hearing their feedback on the product, and seeing their excitement,” Ranzino notes. “It really comes full circle to be involved at the product development level and to have a customer notice the subtle details we’ve incorporated.”
Ranzino joined Crystorama as National Sales Manager in 2007 and holds a bachelor’s degree in Business Management from Louisiana State University. Prior to that appointment, he was with World Imports Decorative Lighting & Plumbing.
“We’re very excited to see Ryan continue to grow within our company. He has proven to be an invaluable resource to our team,” Kleinberg adds.