Emeryville, Calif.-based Elemental LED has promoted April Mitchell to Senior VP/Customer Experience & Marketing. She will be responsible for leading Elemental LED’s global marketing, branding, and communication initiatives, customer support, and technical services and will continue to report to Chris Le Blanc, President & COO. Additionally, she will lead the company’s efforts in product life cycle management, field and channel marketing, and training programs. Her prior role within Elemental LED was Vice President of Marketing.
“April’s strong business acumen and contributions have been invaluable to us since joining our company. She embodies so many of the wonderful traits of our organization and has a proven record of accomplishments that begins with excellent customer focus and a commitment to enhancing collaborative team dynamics,” notes Chris Le Blanc. “I am confident that her leadership will allow us to continue to deliver high quality customer services and further elevate the company’s brand within the lighting industry. I am proud to welcome her to the executive team.”
Mitchell has more than 20 years of experience in corporate marketing, brand management, public relations, events, channel development, communications and providing superior customer experience programs in leadership roles with a variety of global software and technology companies as well as non-profit associations.