An Educated Bruck Lighting Showroom Is The BEST Lighting Showroom
American-made Bruck Lighting has introduced a new showroom program entitled “BEST” — an acronym for Bruck Elite Showroom Team. “Participating Bruck Lighting showrooms are part of an enhanced partnership program that provides benefits to aid in developing their business, product knowledge, and an elaborate display build out,” said Bruck Lighting’s Director of Sales and Marketing David Derk. “The program is less than one year old and we have had amazing success with these partners.”
“These days, education of new products, innovations, and technology is crucial. If our customers are not aware of the differences of the many LED technologies offered they will not serve their customers well. LED is still frightening to much of the showroom market. The information and technology changes fast, so constant education is crucial. BEST partners have extensive access with more personal attention to make sure the designated Bruck Pro as well as the entire showroom staff is well-versed in the latest and greatest to best help their customers whether they are end users or trade customers with light commercial projects. We invite them to have seminars that we sponsor for their customer base,” he added.