The renowned German manufacturer WOFI Lighting has recently established a subsidiary in Boynton Beach, Fla. in order to better serve the North American market.
Industry veteran Alan Levy has been appointed National Sales Manager of WOFI of the Americas and will be based in Florida. The WOFI name and brand has enjoyed a solid reputation in Europe for more than 50 years, providing high-quality contemporary lighting. Both WOFI and its sister company, Zenaro Lighting, are divisions of Everlight Ltd., a respected Taiwanese LED chip manufacturer and producer of semiconductors.
Zenaro Lighting will be exhibiting its products – including a sampling of the WOFI line – in Booth #1515 at Lightfair International in the Las Vegas Convention Center.
Jens Ahrens, CEO of WOFI, states, “Our assortment of product, which was shown at the 2014 Light+Building show in Frankfurt, has a huge potential in the U.S. market. We are very much focused on LED and – with our reputation for quality and design – we are still the benchmark for many of our European competitors.”
On average, WOFI typically produces 500 new items per year and is known as an innovative, trend-setting company. “We expect very fast growth because we are different from our competitors. Our designs often create new directions for the marketplace,” comments Ahrens, a lighting industry veteran in international markets.