Page 8 - enLIGHTenment Magazine - December 2015

enLIGHTenment
Editor’s Note

Always Up-To-Date & Online

enLIGHTenmentmag.com

ACE H. ROSENSTEIN
Boosting Consumer Con dence Group Publisher

ace@bravobusinessmedia.com
in an Election Year
800.774.9861 ext. 601

LINDA LONGO
Editorial Director
L
linda@bravobusinessmedia.com
ighting showrooms, interior designers, home décor 800.774.9861 ext. 616
dealers, and those in the architectural community are
MARK OKUN
wrapping up a great year when it comes to steady sales
Business Contributor
and bringing pro tability levels up. Here comes 2016, but uh-
mark@bravobusinessmedia.com
oh, it’s an election year.and we all know what that means. Now
Contributing Writers
add the refugee crisis occurring overseas – and its impact on Patricia Hart McMillan, Susan Grisham,
U.S. immigration numbers – and it’s easy to get nervous about Marilyn Nason

2016.
The good news is that our industry has been enjoying a re-
SIMONE TIEBER
turn to steady growth for the past two years. Riding that wave, Creative Director
simone@bravobusinessmedia.com
the recent Fall High Point Market was full of pa erns, colors,
and bold styling — all positive indicators of consumer con dence.
JASON LOWSY

We have to stay the course and continue to bolster consumers’ good feelings about
Production Manager
nesting and redecorating their homes. A er all, our homes are our refuge – a fact that be- jason@bravobusinessmedia.com

comes especially important when other aspects of our daily living can seem wildly chaotic. LILLIAN ANDERSON
Publication Coordinator
Our message to consumers should be positive and should cater to that desire of creating
a personal and super-comfortable sanctuary.
lillian@bravobusinessmedia.com
800.774.9861 ext 608
In the wake of the recent terrorist a acks on Paris and the threats of more violence
to come in public places all over the world, many people are understandably hesitant to

venture out and enjoy public events. If there ever was a peak in the cocooning trend, we JEFF DOCTOROW
Business Development
might surpass that height in the months to come.
je @bravobusinessmedia.com
People don’t want to live under the shadow of “What If?” or stop doing things they have
800-774-9861 ext. 618
enjoyed in the past like dining out, going shopping, or a ending a concert or festival (nor
should they). But I do believe that, given recent events, “home” as a “safe place” is going DEBBIE SCHWARTZ
Sales Associate
to be vital to consumers of all ages going forward. They will be looking for fresh looks to debbie@bravobusinessmedia.com

brighten up their living environments – whether it is an apartment, a starter home, or their MARY VALLE
third house. Manufacturers have been bringing out the cool, new styles that consumers
Sales Associate
want. Keep sending the message that your store should become the place where consum- mary@bravobusinessmedia.com
ers can accomplish that goal.
800-774-9861 ext. 682

I wish you all a very happy holiday season and a prosperous new year and look forward

to seeing you in 2016.
EDWARD FREBOWITZ
Social Media Director

ed@bravobusinessmedia.com

BRIAN MICHALOVIC
Technical Development
brian@bravobusinessmedia.com

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the lighting content leader voL 5 | Issue 12 | december 2015
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LUCY MASSE
decem
Audience Development
ber 2015
Subscribe to the digital version of our magazine lucy@bravobusinessmedia.com
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CRYSTAL BLING ON EVERYTHING en
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