Generation Brands Hires Will Ambroson As National Merchandising Manager

Generation Brands has hired Will Ambroson as National Merchandising Manager for its Sea Gull Lighting and Feiss-Monte Carlo brands. In this role, he will manage product merchandising for national and regional trade shows-such as the Dallas International Lighting Markets where both Feiss-Monte Carlo and Sea Gull Lighting have showrooms-plus the International Builders’ Show, where Sea Gull Lighting has had a long-time presence. Ambroson will also head up merchandising for showroom customers, creating display solutions, signage, and training on how to best merchandise products.

“Will brings an impressive background of merchandising and showroom experience to our Sea Gull Lighting and Feiss-Monte Carlo brands,” says Tiscia Eicher, VP/Marketing for Generation Brands. “For example, as Sea Gull Lighting continues to successfully expand its decorative product category, Will’s expertise provides yet another layer of service to our increasing showroom and designer customer base.”

Most recently, Ambroson was the visual merchandising manager at Zuo Modern, a furniture and lighting company, for which he implemented temporary and permanent showrooms both domestically and internationally. He has also earned six “Best of Market” awards for his Zuo showroom designs in Las Vegas, High Point, and Miami. Before that, Ambroson was the visual merchandising manager for Homespice Décor. He graduated from the University of Northern Iowa with a Bachelor’s degree in Marketing with a Design minor and lives in Chicago.





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