Kichler Lighting Launches élan, Contemporary European-Styled Lighting Products: The upcoming International Lighting Market in Dallas will mark the debut of a new brand and business unit from Kichler. Named élan™, the collection is comprised of contemporary European-styled products that have been refined for the North American market and address the growing consumer interest in modern interiors and furnishings.
“Modern, stylish, and unconventional are at the core of élan products,” says Tony Davidson, president and CEO of Kichler. “élan will utilize style, design and technology in surprising new ways to create artistic silhouettes of decorative lighting.”
The new élan brand will be a stand-alone product line and independent division. It is structured to respond to shorter life cycles, offer innovative designs, and provide product leadership for showroom customers to ensure an effective strategy for growth. “The entire élan product development process including design, technology, and marketing will be optimized to support this on-trend, contemporary product offering,” Davidson adds.
Lighting industry veterans attending the Dallas market January 17-21 can tour the new élan showroom #3519 in the Trade Mart.
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