“Prima Lighting is a first-class lighting showroom that offers an innovative and fashion-forward shopping experience for its customers,” says Ryan Ranzino, Crystorama‘s National Sales Manager. “Whether it is through merchandising, advertising, or sales support, Prima Lighting has been very supportive of the Crystorama brand. This award recognizes Prima Lighting’s outstanding retail achievements.”
“We are very honored not only be nominated, but also to be the first winners in this category,” notes Filice, who founded Prima Lighting in Canada in 2004 with Sam Folino. The 22,000-sq.-ft. lighting showroom in Vaughan, Ontario has been a Crystorama customer since 2007. One of the aspects that makes Prima Lighting stand out are the designer-created vignettes and room scenes that give shoppers a better sense of what the lighting fixtures will look like in their homes.