There was something familiar about the companies on display under the corporate identity Luminance — and yet, something completely new and different. Luminance is the parent company that made its debut on opening day of the Dallas market and includes ADL (formerly known as American De-Rosa), Concord Fan, Sunset Lighting, Hallmark Collective, Century Brass, and the new Krush line as official divisions. The latter has replaced the fledgling Michael Martin division, which has been discontinued.
The name Krush was selected as a fun recollection of first romantic crushes; the designs for these portables are fresh, bright, and casual in feeling. All of the lamps and shades are made in the companyís California facilities alongside its Hallmark collection, which is well-known in hospitality circles.