enLIGHTenment – The Lighting Industry Trade Publication

Category - Showroom Lighting Tips and Tricks

Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos

Mark Okun

The Power of Props

One of your favorite childhood activities can be a successful selling tool in your showroom. Let’s take a trip back in time — for some of us, that means going way back. Think of those...

Instagram for lighting showrooms

Insta-Success Or Insta-Flop?

In her educational seminar “Instagram: A Deep Dive” during Dallas Market, digital marketing specialist Leslie Carothers, CEO of The Kaleidoscope Partnership + Savour Partnership, detailed...

Lighting Showrooms

Growing Your Business

Lighting showrooms that have expanded into product categories and services beyond lighting share their success stories. hen homeowners want to change up their look, it often means selecting...

Mark Okun

Tapping the Millennial Market

2019 is reportedly the year that Millennials will overtake the Baby Boomers as the largest population by generation. Here’s what it means for you. he generational shift is expected to be...

Retail-Strategy money-stamp-front-of-bill.fw

Can Cash Mobs Work for You?

Can Cash Mobs Work for You?   By now you’ve either seen a “flash mob” happen right before your eyes (such as at the High Point and Dallas Markets) or you’ve watched one on YouTube or on...

How to Increase Floor Traffic

How to Increase Floor Traffic

 Las Vegas Market seminar speaker Becky Tyre offers advice on bringing customers into your showroom all year long.    Before she signed on as senior trends editor for Gift Shop Magazine...