enLIGHTenment – The Lighting Industry Trade Publication

XOLogic Offers Showrooms a Way to Instantly Find...

New “VisualSearch” plug-in gives showrooms the power to visually match similar items from an image or URL. Provo, Utah-based XOLogic Corp., one of the largest providers of product information and business improvement tools for lighting showrooms in...

Voting Opens for 2017 Market Choice Awards

— Recognition for new product introductions at June Lightovation now kicking off ahead of the June 21-24 show — Dallas Market Center has opened voting for the fourth annual Market Choice Awards, which honor new lighting and ceiling fan...

June 2017 Lightovation Preview II

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Mike Hadank Joins Kichler as National Sales...

Mike Hadank Joins Kichler as National Sales Manager/Showrooms With nearly 20 years of lighting industry experience in both the lighting showroom and electrical distribution channels, Mike Hadank has been appointed by Kichler as National Sales...

Gift For Life/National Stationery Show Team...

Gift For Life/National Stationery Show® Team Raises $28,000+ for AIDS Walk NY Gift for Life – the gift, stationery, and home decor industries’ leading charitable organization –  has announced that the Gift For Life/National Stationery Show team...

Editor’s Note: June 2017

Your Competition Has Never Heard of You The days are dwindling when lighting showrooms know their rivals for local marketshare by name (i.e. the lighting store across town or a branch of an electric/plumbing supply house). Home centers offering...

Lighting On Tap

Whether customers come in to replace a soap dispenser or to completely renovate a master bath, they’re treated as if they are the most important people to have ever walked through PDI’s doors. Imagine packing a bathing suit when shopping for a...

Consumer-Driven Trends in Retail

For some, the process of evaluating how consumers think and shop relies on the expertise of both Bazaarvoice and Forrester Research. According to the former, more than 700 million shoppers view and share authentic opinions, questions, and...

Child’s Play

The Ivanhoe Grammar Senior Years & Science Centre in Australia features LED and motion sensor-controlled lighting.  Photography by John Gollings Bight, cheery colors and a sense of transparency (through the generous amount of natural light)...

Mid-Year Checkpoint

In the blink of an eye, we are halfway through 2017 and if you are like most people in the business world, you set your goals in the last quarter of 2016. It’s time to strategize what you can do to create sales momentum over the next six months...

Philadelphia Gift Show Announces New...

New, Pop Up Educational Format to Debut on the Show Floor at Philadelphia Gift Show July 23-26, 2017 Philadelphia Gift Show announced today the extensive educational line-up for its brand new Discovery Zone feature at the July 23-26, 2017 edition...

Elemental LED Relocates to Nevada

Emeryville, Calif.-based Elemental LED, and The Economic Development Authority of Western Nevada (EDAWN) have announced the relocation of Elemental LED’s U.S. manufacturing and R&D operations to Reno, Nevada. The company is moving its corporate...

Mila Leyva Retires from Nora Lighting After 23...

The second employee to join Nora Lighting more than 23 years ago, Mila Leyva, has retired from the company.  During her tenure at the Commerce, Calif.-based manufacturer Leyva held a range of positions, beginning with office manager and later...

Nora Lighting Expands Coverage in the West

Nora Lighting Hosts Sales Training

NORA LIGHTING HOSTS SALES TRAINING EVENT   Commerce, Calif.-based Nora Lighting welcomed more than 30 new sales representatives to a National Sales Training Meeting at the company headquarters.  The three-day event was hosted by Nora...