enLIGHTenment – The Lighting Industry Trade Publication

The New Guard

By now, you have heard about the impact the Millennial generation has on today’s workforce — but employees in this group are very different from those in the past. t is generally accepted – although sources will fluctuate – that the upward age...

Hinkley Lighting Partners With Deckorators on New...

At the recent DeckExpo trade show in Baltimore, Md., Hinkley Lighting and Deckorators, a subsidiary of Universal Forest Products, unveiled a series of low-voltage deck lighting jointly developed by both companies. Named Deckorators® by Hinkley...

Mary Hollenbaugh Joins SATCO Products

Brentwood, N.Y.-based SATCO Products, Inc. welcomes Mary Hollenbaugh as Southwestern Regional Sales Manager. Her responsibilities include managing the company’s sales growth, sales personnel, distributor relationships, and new business development...

Hanover Lantern Returns!

Fans of the domestically made outdoor lighting line can rejoice. Two former long-time employees of the original Hanover Lantern were able to come to terms with Philips – which had acquired Hanover Lantern from Genlyte in 2008 and then discontinued...

ELK Group Consolidates Brands Into 2 Divisions

ELK Group International, headquartered in Nesquehoning, Pa., is simplifying its brand messaging by consolidating its Dimond, Sterling, and Guild Master lines under the name ELK Home, which reflects the common theme of design-driven home furnishings...

Robin Baron Design, New York City

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Robin Baron Robin...

Nancy Mikulich Oasis Home, Asbury Park, New Jersey

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Nancy Mikulich...

Meredith Heron

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Before becoming a...

Maria Viola-Kuttruff

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Maria Viola...

Judy Ziccardi Lighting Innovation, San Clemente, California

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Judy Ziccardi...

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. David Bellwoar...

Preparing Homes to Sell

Jana Uselton of Model My Home shared her staging tips with interior designers at the Las Vegas Market. These techniques could also be beneficial to showroom personnel helping customers renovate or ready their homes for the market. ana Uselton and...

American “Idol”

Barbara Lansing of Idlewood Electric Supply credits her talented staff – which includes two of her daughters – with helping to keep the showroom her father founded  60 years ago an enviable success. The company was recently named an ARTS Award...

It’s Called Survival

As we rapidly race to 2020 – the year that many seasoned industry pros predicted as the final rhapsody of brick and mortar showrooms as we know them – it’s time to embrace change. urprise! The way showrooms have gone to market and interact with...

Editor’s Note: October 2018

he lighting industry’s relationship with interior designers has been complicated. When I entered the lighting world in 1994, most manufacturers were opposed to opening accounts with individual designers, to the point that a few stated they were not...

Ellen DeGeneres Partners With Generation Lighting

While millions know the comedienne for her eponymous daytime TV talk show and her philanthropic efforts, Ellen DeGeneres also has a solid reputation as a real estate investor who has reportedly purchased and renovated approximately 15 luxury...