enLIGHTenment – The Lighting Industry Trade Publication

Sometimes “New” Isn’t Always Better

Remember those sales and marketing techniques abandoned years ago because you thought they were “old?” It’s time to resurrect and fine-tune them for today’s market. rowing up in my family’s furniture store, I started interacting with customers at...

Global Views Changes Showroom for Dallas Market

Global Views, with a presence at Dallas Market Center since its inception in 1996, will move to a new space just in time for June market. The new showroom located in the Interior Home + Design Center 1D 209 will be approximately the same size...

New Exhibitors, New Products, Big Events for June...

Dallas Market Center (DMC) has announced details for its upcoming June 20-26 Total Home & Gift Market including new exhibitors, dynamic events, business and trend seminars, celebrity guests, and digital experiences to inspire retailers and...

Ira Phillips - Quoizel Lighting

IN MEMORIAM: IRA PHILLIPS of Quoizel

Nearly one year after the industry gathered together in the atrium of the Dallas Trade Mart during the June Lightovation show to wish Quoizel chairman Ira Phillips a Happy 90th Birthday at large celebration outside of the Quoizel showroom, the...

LumaStream Introduces DMX Color-Changing House...

LumaStream has introduced the HLC-RGBW high-lumen pendant fixture, a premium cylindrical lighting solution engineered with ample intensity using top-of-the-line reflectors, optics, and LED chips. The HLC-RGBW is part of LumaStream’s groundbreaking...

Secrets of Team Selling

Consumers may shop from their phones, but face-to-face selling has never been more valuable.  One of the many disruptions that the digital revolution has caused is the renewed importance of face-to-face selling. In the past, the salesperson’s...

Ron Schoffelmeer Joins Satco

Brentwood, N.Y.-based Satco Products has appointed lighting industry veteran Ron Schoffelmeer as Regional Sales Manager.  During his career with Philips Lighting and Technical Consumer Products (TCP), Schoffelmeer covered multiple roles within...

Building Blocks: Major Market Merger

By Linda Longo By now you might have heard the news that IMC (International Market Centers) – which runs the biannual High Point Market and the Las Vegas Market – and AmericasMart®, which operates the bi-annual Atlanta International Gift & Home...

June Lightovation: The Summer Destination for...

The summer edition of Lightovation will present an opportunity to discover new products, knowledge, and inspiration inside one of the largest residential lighting trade events in North America. The centerpiece event at the June 20-23 show is...

Home Lighting

Editor’s Note May 2018

`t’s that time of year for enLIGHTenment magazine, where we tabulate the nominations for our annual Legends, Leaders & Luminaries awards. I imagine it must be like what goes on at the Academy Awards. And just like the recent Oscars, there was an...

Jacob Sperling

Jacob Sperling: Legend

HOW DID YOU ENTER THE LIGHTING INDUSTRY? As an engineering student, I took a job working for a residential lighting manufacturer. It was a small company, so I had the opportunity to explore and learn many aspects of the business. More importantly, I...

Sarah Muniz Varaluz

Sarah Muniz: Luminary

How did you enter the lighting industry? Two years ago. I was working in retail management and wanted to move into corporate sales and find a job that aligned with my passion for fashion. It became clear that Varaluz was the perfect company for me...

Bruce Bellwood

Bruce Bellwood: Legend

How did you get into the industry? I was born into it. I think I learned how to repair lamps before I could even walk. My grandfather started Tuthill Lighting in 1924 and my mother joined him in 1958. She was the greatest hero of my life, so the...

Matt Hulett Spectrum Hulett Group

Matt Hulett: Luminary

HOW DID YOU ENTER THE LIGHTING INDUSTRY? My whole family is in the industry; it’s in my blood. I’ve been hanging lighting fixtures since I could walk and spent my summer vacations in showrooms. My father started with Progress Lighting in the late...

Shelley Wald WAC & Modern Forms

Shelley Wald: Leader

HOW DID YOU ENTER THE LIGHTING INDUSTRY? My parents started their company back in 1984. They were adamantly against my siblings and I joining the business. They wanted us to pursue a better life than the one they thought lighting could offer. As the...

Jodi Orange

Jodie Orange: Luminary

HOW DID YOU ENTER THE LIGHTING INDUSTRY? I was about to graduate from interior design school and knew I wanted to start my own company. I felt like I was ready, although I was still extremely uncomfortable with lighting. I’m a big advocate for...