enLIGHTenment – The Lighting Industry Trade Publication

Dallas Market Center Announces Opposition to...

Dallas Market Center Announces Opposition to Texas Bathroom Bill Dallas Market Center has joined leading companies in opposition to Texas state legislation currently under consideration that would target individual access to restrooms. The so-called...

Girl Power

As Wonder Woman reached blockbuster status this summer and the ALA plans to launch a Women in the Industry network group, AFX’s own wonder women — the all-female trio heading its sales force — discuss the evolution of women  in the industry...

Aging In Place

Have A Senior Moment

Much fanfare is being made over the Millennial generation, but according to an ALA-accredited seminar held at Lightovation, aging Baby Boomers present an even greater opportunity for lighting showrooms. There are several reasons why Terry McGowan...

Teiber Trilogy

Chad Teiber – the third generation of Teibers in the lighting industry and a new member of ALA’s Young Executives group – reveals why the time was right to shift career gears and jump into the family business full-time. or many who grow up with one...

Larson Debuts Product in “The Man in the...

Larson Electronics LLC Debuts Exp. Proof Fluorescent Light in “The Man in the High Castle” Series Time and time again Larson Electronics LLC line of industrial grade lighting products have been proven to be a popular choice among set...

New Building at Las Vegas Market a Certainty

It wasn’t long after the news broke last month that the global giant private equity firm Blackstone took over ownership of International Market Centers (IMC) – which organizes both the Las Vegas and High Point Markets – from Bain Capital and...

Lighting Industry supports Goombay Bash for...

  Cancer does not discriminate… it affects 1 in 3 people. In support of the The H Foundation, the lighting industry unites by the common goal to make a difference in the fight against cancer. The Goombay Bash is one of Chicago’s...

Lightovation Boasts Record Crowds, New Products...

Lightovation Boasts Record Crowds, New Products & Big Awards The recent Lightovation – a.k.a. the Dallas International Lighting Show –  welcomed record crowds as more retailers gathered in Dallas to review new products across the...

Editors Note August 2017

oogle the words “ceiling fan fails” and you will have several hours’ worth of viewing time on YouTube® watching people accidentally (or intentionally) getting harmed by whirling ceiling fan blades. Far less hilarious is the very real problem of...

Do You Need a Coach or Mentor?

These two terms are more than just modern buzzwords; they each mean something very specific. ALA Pillar of Industry Eric Borden, LS, CPC, will discuss these options with the Young Executives group during Conference. By Eric Borden hether in our...

Are Your Customers Ready for a Smart Home?

At a Lightovation seminar, Deborah Lace of Coldwell Banker Apex Realtors® in Dallas revealed the wants and needs of home buyers. ou might wonder what a real estate company knows about lighting,” Lace commented. “Well we know houses, and our...

Lighting By The Book

From understanding the pros/cons of evolving IoT protocols to navigating the convoluted world of e-commerce, this might be the most up-to-the-minute resource tool for the lighting industry available. magine an engrossing conversation with a well...

Lighting RX

For a doctor’s office in Southern Germany, new lighting fixtures contribute to the calming ambiance for patients. hen people make an appointment with a medical specialist, it’s understandable they might feel apprehensive. For his new office in...

Are You Keeping Up With Retail Trends?

It’s not just product styles that are continually changing; the way consumers are shopping for goods is also evolving. ne thing is certain, the world of retail is still changing at a rapid rate. Every day the news reports that a shopping mall is...

Elemental LED Promotes Thomas Howe to VP/Sales

Emeryville Calif.-based Elemental LED, a manufacturer of LED lighting solutions, has promoted Thomas Howe to VP/Sales.  In this position, Howe will be responsible for both Diode LED and Business Solutions sales divisions. “Today’s announcement...