enLIGHTenment – The Lighting Industry Trade Publication

ALA Names Peter de Steiger as Chairman of the...

After previous Chairman of the Board Bob Dillon left Hubbardton Forge several weeks ago, the Chairman of the Board position at the American Lighting Association (ALA) became vacant.  Dillon had been elected to fill that position during the fall...

High Point Market Launches New Programs for Spring

The High Point Market Authority (HPMA) is making preparations to launch two new programs at the upcoming Spring Market, set for April 14-18.  The first program, The Point, promises a robust 6-day schedule designed to serve Market attendees...

Call for Entries Open in 2018 Market Choice Awards

Dallas Market Center (DMC) and enLIGHTenment Magazine have opened the call for entries for the 2018 Market Choice Awards, inviting all Lightovation exhibitors to submit new product introductions for the June 20-23 show. Exhibitors are eligible to...

Philips Hue Adds U.S. Lighting Companies to Roster

Philips Lighting has expanded its Friends of Hue program to include four North American residential lighting manufacturers: Access Lighting, Craftmade, ELK, and ET2. Just as with all other Philips Hue products, the Friends of Hue luminaires enable...

Complete Control

These days, it seems like there’s an app for everything! Here are some of the latest lighting control products on the market. Noon Home This new company recently launched the Noon Smart Lighting System, designed to give homeowners the ability to...

Some Bulbs Are Still Made in America

Some Bulbs Are Still Made in America Last August, LEDVANCE by SYLVANIA announced it had invested of millions of dollars to keep and add local manufacturing jobs and increase U.S. production of light bulbs. The initiative has transitioned 200 jobs...

Editor’s Note: March 2018

eeing “red” is a bad thing when it comes to emotions, but is now embraced in home décor. That same attitude is affecting another color: black. Consumers are feeling confident specifying fresh colors in their appliances — a no-no in generations past...

LEDucation Preview

Organized by the Designers Lighting Forum of New York, this annual trade event – held March 13-14 at the New York Hilton Midtown – offers a comprehensive marketplace for solid-state lighting innovations as well as up-to-the-minute educational...

Plumbing Lighting

Opening New Markets

Diversified showrooms are finding success offering consumers convenient one-stop shopping.  or many years, the strategy of most wholesaler-distributors was to focus on one niche product category, ink exclusive distribution agreements with...

Bold & Bright

Nancy Fire, Creative Director and founder  of Design Works International, shares her  trend-spotting observations during this year’s Kitchen/Bath Industry Show. t this year’s edition of the Kitchen/Bath Industry Show (K/BIS), color...

Motiv-8ed

enLIGHTenment Magazine’s business contributor Mark Okun travels with second-generation lighting sales representative Scott Paquet of Working 8 in Canada. In`the days of the connected consumer and all things digital, what inspires a member of the...

How to Grow Your Margins

Using Cross- and Upselling techniques will increase the size of your average sales order, boost gross and net margins, plus grow revenue—all while building the salesperson’s reputation for being an expert.  In this era of tightening...

Nora Lighting Embraces Growth

Nora Lighting, based in Commerce, Calif., has announced the company’s expansion with two new rep agencies. North & South Lighting Sales will oversee North Carolina and South Carolina showroom sales. Starry Lights & Associates...

Lightovation: More Retailers, New Showrooms, New...

Lightovation, one of the largest residential lighting events in North America, welcomed buyers from around the world to its recently completed trade show at Dallas Market Center. The event reportedly had its largest attendance in three years. In...