enLIGHTenment – The Lighting Industry Trade Publication
Mark Okun

Objections Are Buying Signals

How to turn customers’ hesitation into sales they feel confident about making. There is an age-old adage in professional selling circles that says, “A customer with no objections is not a buyer.” I think it’s time we modify this saying to make it...

LEDtronics Launches Green Lights Initiative

LEDtronics has launched the Green Lights Initiative, a 60-day campaign to raise awareness about proper lighting recycling.  Recycling at home or work has become part of our daily routine, but one product that still raises questions over disposal is...

High Point Market, ASID Announce Design...

The High Point Market Authority (HPMA), in partnership with the American Society of Interior Designers (ASID), has set the schedule for its popular educational seminar series for Fall Market, October 19-23, 2019. The Design Viewpoints Series (DVS)...

Alden Parkes’ Showhouse in a Showroom...

Six visionary interior designers whose practices span the country from Los Angeles to Atlanta will interpret furniture maker Alden Parkes’ unique design sensibility in signature spaces in the Alden Parkes High Point showroom. The “Showhouse in a...

New Lines to Debut in Suites at Market Square for...

New temporary exhibitors are adding to the breadth and depth of available resources in the Suites at Market Square (SAMS) for Fall 2019 High Point Market, running Oct. 19 to Oct. 23, 2019. The Suites at Market Square, High Point Market’s premiere...

President Trump Updates Tariff Schedule

The latest news in the on-going trade war with China is a more aggressive schedule on tariffs than originally proposed. The American Lighting Association (ALA) alerted its membership with an email that spells out how President Trump’s most recently...

In Memoriam: Barbara Sypher

Barbara Sypher, wife of industry veteran Rhett Sypher, Sr., of Summerville, S.C., passed away at home August 12 at age 69. She was involved in the lighting and home décor industry for 35 years as the co-founder of the portable lamp companies World...

31st Annual ARTS Awards Finalists Announced

Dallas Market Center and ART, the creative home furnishings network, have released the full list of finalists for the 31st Annual ARTS Awards taking place on Friday, January 10, 2020. The ARTS Awards, presented each January during the Dallas Total...

IFDA’s Educational Foundation Announces...

The Educational Foundation (EF) of IFDA, the International Furnishings and Design Association, has announced its third annual DesignEDGE industry summit, which for the first time, will be held at the High Point Market. The topic? “Blurring...

High Point Market Announces Diane Keaton, More...

The High Point Market Authority has announced its Keynote Series lineup for Fall Market, October 19-23, 2019. This educational series will bring three keynote sessions to High Point Market, each featuring industry celebrities who will share their...

Shanghai International Lighting Fair to Take...

Committed to being the lighting industry’s business platform of choice, the 2019 edition of Shanghai International Lighting Fair (SILF) will be held from September 3-5, 2019, in Hall W5 at Shanghai New International Expo Center under a new theme of...

Nora Lighting Announces Six New Hires

Nora Lighting has announced the appointment of six new staff members as part of a major corporate expansion in the company’s engineering, production, and customer service departments. “We are delighted to announce the hiring of new Nora personnel to...

Linda Longo Receives ‘Eddie’ Recognition As...

We’re so excited and proud of Linda Longo for being recognized as a finalist for “Editorial Director Of The Year” in Folio’s 2019 Eddie & Ozzie Awards. “The ‘Eddie’s & Ozzie’s’ are like winning an Emmy or Oscar, if you’re in the publishing...

NY NOW Announces Summer 2019 Best New Product...

NY NOW recognized the winners of the “Best New Product” Awards at Summer Market during their first Awards Night, celebrating the exceptional brands, designers and visionaries who move the industry forward. NY NOW’s “Best New Product” Awards...

High Point Market Authority Announces Future of...

The High Point Market Authority and Business of Home (BOH) will present the first-ever conference of its kind, Future of Home, September 9–10, in New York City. Featuring in-depth conversations with top design and digital leaders about the forces of...

Tariffs — One Year Later

A Temporary Reprieve for Tariffs Levied on...

According to a report from the American Lighting Association (ALA) to its membership, Michael Weems, VP/Government Engagement, relayed news that the USTR (government office of U.S. Trade Representative) has announced a delay in implementing the...