enLIGHTenment – The Lighting Industry Trade Publication

New SMART Center to Open at June Lightovation

Dallas Market Center (DMC) and the American Lighting Association (ALA) have announced plans to open The SMART Center, a new 6,000-sq.-ft. education and activity center, at the June 20-23 edition of Lightovation (aka The Dallas International Lighting Show), one of the largest residential lighting trade events in North America.

The SMART Center will be located in the Trade Mart (Space #4826) on the fourth floor and equipped with a seminar suite, lounge space, and reception area that will be open to all registered attendees, exhibitors, and guests throughout the show. The SMART Center replaces, expands, and upgrades ALA’s previous seminar location in the World Trade Center.

Named as an acronym for Showrooms, Manufacturers, And Reps Thrive, The SMART Center will serve as a central hub for show and association information, networking, education, and inspiration for all segments of lighting, uniting the mission of DMC and the ALA.

“To offer our customers a dedicated suite featuring unmatched comfort, customer service, and knowledge is a key benefit for everyone attending the show,” says Cindy Morris, President & CEO of DMC. “To work together with the American Lighting Association makes it all the more special. There’s no doubt that The SMART Center will only enhance our reputation as the leader of lighting innovation, style, and hospitality.”

“We are thrilled to partner with Dallas Market Center and to help create a dynamic center of activity and understanding within the lighting marketplace,” says Eric Jacobson, President of the ALA. “This is a vision fulfilled with great attention to detail and caters to the specific, modern needs of our industry’s leaders. We look forward to inaugurating The SMART Center with a superb series of events.”

The Grand Opening celebration for The SMART Center is 9 a.m. Wednesday, June 20. A ribbon-cutting and toast will be followed by eight Certified Lighting Consultant (CLC®) presentations.

A 10 am. morning keynote will feature popular and memorable past ALA Conference speaker Jon Schallert, presenting “The New Rules of Business Success: Capturing Today’s Consumer as a Destination Business.” This session will provide practical, affordable, and actionable tools to help lighting retailers optimize customer traffic, impact, and loyalty.

An afternoon keynote at 3 p.m. will feature Leslie Carothers, the home furnishings industry’s leading social media expert, presenting “Social Media Tools Proven to Drive Store Traffic.” This session will cover results-driven methods for using digital assets and platforms to increase foot traffic, website engagement, and mobile search.

Wednesday’s programming in The SMART Center will also include a Lunch & Learn session at noon with Peter Romaniello discussing connected lighting. Additionally, the Lighting Showroom Coalition Facebook group will host a meet-up in the space at 11 a.m. for members and retailers who may be curious about joining.

On Thursday, June 21, The SMART Center will feature a full day of National Kitchen & Bath Association (NKBA)-accredited educational sessions in partnership with the NKBA and the Kitchen & Bath Industry Show (KBIS). The four sessions are as follows:

  • 9 a.m. – “Advanced Lighting for Kitchens & Baths,” Karyn Judd Reilly, CKD, NCIDQ, designer and educator, Lights My Soul
  • 11 a.m. – “Rewriting the Rules on Kitchen Lighting,” Doug Walter, owner, Doug Walter Architects
  • 2 p.m. – “Designing Lighting Aesthetics for the Kitchen and Bathroom,” Patricia Davis Brown, CKBD, owner, Patricia Davis Brown Design, LLC
  • 4 p.m. – “How to Elevate Your Designs With Thoughtful Lighting,” Tammy Mackay, AKBD, interior designer, Design Eye

Thursday hospitality in The SMART Center will include a Beers with Peers event at 5 p.m. for ALA’s Young Executives and ART’s Under 40 groups.

The formal programming in The SMART Center for June Lightovation will conclude with an 11 a.m. session on Friday, June 22, featuring ALA’s Director of Engineering, Terry McGowan. This will introduce the new ALA/IES Residential Lighting Standard for Interior and Exterior Residential Environments.

For the first time, all educational programming will be complimentary, underwritten by DMC, ALA, and Lightovation exhibitors to commemorate the opening of The SMART Center. Space is limited, so pre-registration is encouraged and will soon be open on ALA’s newly launched member-focused website www.ALAMembers.com.

Outside of the seminar and event schedule, Lightovation participants are welcomed and encouraged to use The SMART Center to relax, network, and collect helpful information, including planning and booking for the September 24-26 ALA Conference in Asheville, NC, and the January 16-20, 2019, edition of Lightovation.





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