enLIGHTenment – The Lighting Industry Trade Publication

Lamps Plus Rebrands Professional Trade Division

Los Angeles-based Lamps Plus, the nation’s largest specialty lighting retailer, has rebranded its division serving the professional trade to Lamps Plus Pros.

The rebranding includes a new website – LampsPlus.com/Pros – featuring an improved user interface.
For the past 20 years, the division was known as Lamps Plus Professionals.

Lamps Plus Pros serves interior designers, builders, architects, contractors, and electricians with dedicated account managers and same-day shipping for weekday orders placed before 2 p.m. Pacific Time for products currently in-stock in the California warehouse. Trade professionals sign up online for the free service and can browse on-trend products that are value-engineered to ensure they are available at trade pricing.

“Lamps Plus Pros reflects the evolution of our renowned program for the professional trade,” says Dennis Swanson, Founder and CEO of Lamps Plus. “Interior designers, contractors, builders, and architects know they can rely on Lamps Plus Pros for all their clients’ lighting and home furnishings needs, just as homeowners depend on Lamps Plus for in-store and online retail shopping. The rebranding reflects the improvements and updates we’ve made to streamline our services for professional customers.”

The division offers guidance from account managers typically with more than five years of experience at the company – some more than 13 years – who are American Lighting Association (ALA)-certified to ensure expertise. Interior designers who frequently use Lamps Plus Pros develop a one-on-one relationship with their account manager based on frequent interaction and timely service.





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