enLIGHTenment – The Lighting Industry Trade Publication

Joan Ulrich Joins Dallas Market Center as Executive VP of Leasing

Dallas Market Center (DMC) has hired Joan Ulrich as Executive VP/Leasing, responsible for leasing strategy across the gift, home, lighting, holiday, floral, and design categories within the 5-million-square-foot marketplace. Ulrich brings 20+ years of experience in the trade show, wholesale, and consumer show industries. She reports to DMC President & CEO Cindy Morris.

“Joan’s keen understanding of our business and our opportunities for growth are matched by a track record of innovation and visionary leadership,” says Cindy Morris. “As we extend our trajectory across gift, home, lighting, floral and holiday, and as we look for innovative ways to serve an eager community of buyers, I am confident she will deliver tremendous value for our customers, including adding new resources and enhancing the market experience for buyers and sellers.”

Among Ulrich’s duties is serving as the company’s “chief merchandiser,” where her mission will be to evaluate and adapt the marketplace to anticipate trends, present new and distinct resources, and to create the most inspiring collection of products via permanent showrooms and temporary exhibitors.

Ulrich launched her career with the giftware wholesale company Enesco more than three decades ago. Later she joined Merchandise Mart Properties, Inc. (MMPI) where, during her tenure of 14 years, she was responsible for permanent gift and home leasing in the Chicago Merchandise Mart, 7 West 34th in New York City, and the LA Mart, as well as overseeing temporary events in Chicago and Los Angeles. She was also the developer of successful consumer events in Chicago, including the One of a Kind Show, The Artist Project, and the International Antiques Fair. Following her time at MMPI, Ulrich spent four years at Urban Expositions involved in various management roles within their 30+ annual trade and consumer events. More recently, she launched UnCommon Markets, a monthly art and entertainment event based in Scottsdale, Arizona.





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