World Market Center Las Vegas has unveiled First Look: Ready Your Repin, a new social media campaign aimed at providing Las Vegas Market (LVM) attendees with a sneak peek into the upcoming products and trends at Summer Market. Social media enthusiasts and market-goers are also invited to participate in a new photo contest (#iamlvm on Instagram and Twitter) and follow top bloggers as they embark on a two-day “Treasure Hunt” of the latest finds at Las Vegas Market.
Traditionally a printed publication distributed only during market, First Look: Ready Your Repin now allows Las Vegas Market market-goers to start their pre-market shopping early. The campaign welcomes attendees to log onto Pinterest at www.pinterest.com/lasvegasmarket, follow three First Look product boards (Furniture, Accents, Gifts & Holiday), and “repin” and “like” their favorite finds. Followers will receive daily new product pins leading up to and during market, noted with the First Look stamp, and the manufacturers of the product(s) that acquire the most likes and repins will be featured in a special showcase.
“We are excited to bring First Look to the social media stage-providing market attendees with a preview of the latest trends and must-see products at LVM,” says Dana Andrew, VP/Global Marketing and Communications for International Market Centers. “Incorporating First Look into a relevant, socially driven media channel like Pinterest makes perfect sense. Our attendees are hungry to know what’s hot in colors, trends, patterns, and products-in advance of and live at Market-from LVM’s exhibiting companies,” Andrew adds.
Las Vegas Market will also will introduce its new Twitter hashtag, #iamlvm, that complements this Summer Market’s ad campaign, “You are Las Vegas Market.” Attendees are encouraged to use the hashtag on Instagram and Twitter to post photos of what Market means to them, including the showrooms they are visiting and their favorite spots on the WMCLV campus. During Market week, select photos using the #iamlvm hashtag will be featured on www.lasvegasmarket.com, LVM’s facebook page (www.facebook.com/wmclv), and Twitter at @WorldMarketCtr.
All social media enthusiasts are encouraged to use the official LVM hashtag, #LVMkt, to follow all Market news, highlights, and dialogue from LVM and fellow attendees.
In addition to First Look: Ready Your Repin and the photo contest, LVM and Traditional Home magazine are co-sponsoring their third “Summer Blogger Salon.” The following top bloggers will embark on a two-day “Treasure Hunt” of top finds throughout the five million- sq.-ft. campus:
- Ashlina Kaposta, The Decorista
- Cassandra Lavalle, Coco + Kelley
- Jill Brandenburg, Design Lovers Blog
- Kelly Beall, Design Crush
- Kim Johnson, Desire to Inspire
- Naomi Stein, Design Manifest
- Stacey Bewkes, Quintessence
- Style Beat, Marisa Marcantonio
- Victoria de la Camara, Vanguard
Market attendees can follow the conversation and reveals from the bloggers’ hunt using the hashtag, #LVMTHTH, as well as meet the bloggers and Traditional Home editors during a wine and cheese reception hosted by Traditional Home in the Blogger Salon, Building C-345, on July 31 at 4:00 p.m.