enLIGHTenment – The Lighting Industry Trade Publication

FireFarm Welcomes New National Sales Manager

Fire Farm Lighting, based in Elkader Ia., has expanded its sales team with the addition of Andy Schaidler as National Sales Manager. In this role, Schaidler will manage sales growth and business development. He will also work with Fire Farm’s existing and new independent sales representatives and clients.

Fire Farm President Adam Pollock says, “We’re pleased to add Andy’s experience, passion, and humor to the Fire Farm family. He has been a force for good in the industry and his insights will be invaluable.”

Schaidler possess more than 30 years of experience in the lighting, hospitality, and design industries. He has served on the NEWH The Hospitality Network’s International Board for eight years as Director of Trade Shows, Leadership Conferences, Public Relations, Membership Expansion, and Sustainability Committee. Additionally, Schaidler is a long-time member of the IESNA Illuminating Engineering Society of North America, and is studying for his LEED GA certification.

“I’m thrilled to be on the team of this creative manufacturer that builds custom and standard lighting fixtures the clients love,” Schaidler says. “The response whenever the Fire Farm name is mentioned is always overwhelmingly positive.”





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