Flowery Branch, Ga.-based Capital Lighting Fixture Co. has unveiled the latest volume of its Designer’s Choice style guide featuring top trends and design advice from renowned interior designers such as Stacy Garcia, Lonni Paul, Cristi Holcombe, Cate Dunning, Lathem Gordon among others to help bolster business for its lighting showroom partners.
Recognizing that customers today are well-informed on style and looking for “possibilities, not products,” Designer’s Choice includes lifestyle shots, applications, and exclusive interviews with interior designers on top trends. The magazine highlights the unique benefits of a showroom shopping experience, emphasizing the factors that continue to draw designers to a brick-and-mortar showroom.
Designer’s Choice was conceived in response to customers and reps expressing a need for a trend and lifestyle-based collateral. The first volume, launched in 2017, was well received. The new 2018 version covers a broader variety of style-related topics and is expected to build and strengthen more showroom-designer connections.
Showroom customers will be receiving copies soon and can request additional copies of Designer’s Choice from their respective area reps.