enLIGHTenment – The Lighting Industry Trade Publication

Category - Showroom Lighting Tips and Tricks

Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos


Why You Need Gen Y

Research shows Gen Y outnumbers Baby Boomers and Gen X – not only does this affect your store’s hiring choices, but the demographic of your end-consumer.   By Susan Grisham   They...

Lighting Showrooms of the Future-style

Showroom of the Future

These retailers find that investment in bricks and mortar can turn showroomers into buyers.  By Susan Grisham A funny thing happened during the Recession: consumers hunkered down and...


How to Sell to Interior Designers

Three prominent interior designers discuss the changing role of lighting in their projects and how lamps and fixtures matter more now than ever before.  Interior designers are revered for...

Marketing to Millennials

How to Market to Millennials

A recent study reveals the habits, wants, and needs of this vital consumer group. In contrast to their reputation as a lazy, entitled generation, U.S. Millennials are actively engaged in...

uvenile Lighting Products featuring Quoizel Philips Kidsplace, Meyda Lighting, Kichler

5 Tips For Juvenile Lighting

5 Tips For Juvenile Lighting 5 Tips For Juvenile Lighting: What Consumers Want “When it comes to little girls’ bedrooms, people are looking for Shabby Chic-like petite chandeliers with...