enLIGHTenment – The Lighting Industry Trade Publication

Category - Showroom Lighting Tips and Tricks

Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos

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Can Cash Mobs Work for You?

Can Cash Mobs Work for You?   By now you’ve either seen a “flash mob” happen right before your eyes (such as at the High Point and Dallas Markets) or you’ve watched one on YouTube or on...

How to Increase Floor Traffic

How to Increase Floor Traffic

 Las Vegas Market seminar speaker Becky Tyre offers advice on bringing customers into your showroom all year long.    Before she signed on as senior trends editor for Gift Shop Magazine...

Residential Lighting Showrooms Partnering with Showhouses

Partnering With Showhouses

Participating in a showhouse can boost your store’s recognition within the design community.  By Marilyn Nason Showhouses have become an exciting fundraising vehicle in a growing number of...