enLIGHTenment – The Lighting Industry Trade Publication

Category - Seasonal Display Ideas

Seasonal Display Ideas: How to tips and seasonal retailing information for residential lighting showrooms

How to Shop the Dalas Market Center

How to Shop the Dallas Market

Merchandising and sales expert Denis Caldora provides tips on how to make smart buying decisions at market.   Do Your Homework Before you leave for the Dallas Market, take a look...

New Ways to Display Ceiling Fans

Denis Caldora shares some of the merchandising tips he employs while making fan departments.   Hang Ceiling Fans at Different Heights When you hang all of your ceiling fans at the same...

Holiday Lighting, enLightenment mag

Lighting Up Holiday Sales

Gorgeous decorating from famous historic homes around the country sure to inspire your retail displays. By contributing editor Patricia Hart McMillan What can lighting retailers learn from...