enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information


The Art of Building Rapport

In retail today, connecting with the customer on a personal level is more important than ever. omewhere in the midst of every sales model, you will find the topic of building rapport with...


The Era of Techno Retail

Michael Tchong, the founder of MacWEEK magazine and ICONOCAST, spoke to retailers at the Las Vegas Market about the future of technology and its effect on the industry. “In this...

Lamp Shades Style

The Secrets of Shade Sales

All too often replacement shades are treated like a step-child of lighting; however, these shade retailers prove that this category can become highly profitable if promoted...

Lighting Showrooms: Online Stores

Should You Open an Online Store?

Suzy Teele, Chief Operating Officer of SnapRetail – the creators of an online marketing and sales solution specifically for small retailers – outlines the key issues to consider from a...


Utility Incentives in Action

The Gary Force Toyota dealership is an outstanding example of how LED upgrades make a big difference. Established in 1973, family-owned Gary Force Toyota is part of three award-winning...

Title 26 (Part 6)

The 411 on Title 26 (Part 6)

Three months ago, changes to the lighting requirements under Title 24, Part 6 took effect. Here is a short list of the major updates and requirements affecting residential lighting codes...

Title 26 (Part 6)

Title 26 (Part 6) Resources

RESOURCES California Energy Commission www.energy.ca.gov/title24/2013standards For nearly 35 years, the California Energy Commission has saved Californians more than $66 billion in energy...

Residential Lighting Utility Rebates

Utility Company Rebate Update

 Customers reluctant to try out new lighting technology might change their mindset if they think of these incentives as getting paid to save energy. Lighting is only a portion of the...