enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

Mark-Okun-enlightenment

Evaluating Your Service

Every aspect of the way we interact with customers is changing, and customer service is yet another example.  Customer service today has expanded from being the helpful person on the end...

HKS Miami Hospitality Studio-Lighting Cuba

Courting Cuba

With the embargo lifted between the U.S. and Cuba, there is tremendous growth potential for the hospitality market in the island country.

Lighting-Showroom-Training-Mark-Okun

The Art of Building Rapport

In retail today, connecting with the customer on a personal level is more important than ever. omewhere in the midst of every sales model, you will find the topic of building rapport with...

Techno-Shopping

The Era of Techno Retail

Michael Tchong, the founder of MacWEEK magazine and ICONOCAST, spoke to retailers at the Las Vegas Market about the future of technology and its effect on the industry. “In this...