enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

Whats Next For Westinghouse?

What’s Next for Westinghouse

Ray Angelo, President & CEO of Westinghouse Lighting, details how the company has evolved since its headline-making partnership and where it’s headed in 2017. hat’s in a name? Plenty...

memorial tribute David Stark of Lighting Concepts

Stark Raving Fans

A memorial tribute to industry veteran and lighting sales representative David Stark of Lighting Concepts International in Scottsdale. ey! When am I going to be the centerfold of your...

Al Ain Oasis World Class Medical Clinic

Healthy Oasis

In the second-largest city of Abu Dhabi in the United Arab Emirates, the cutting-edge design of a proposed bio-climatic healthcare facility received a lot of attention internationally. or a...

Mark-Okun-enlightenment

It’s Not Just What You Say

In the world of Sales, many things speak louder than words. The non-verbal aspects of your customer interactions accentuate what you say, how you are perceived, and set the foundation for...

Mark-Okun-enlightenment

Are You Still On Track?

Way back in December or January, you set your business – and personal – goals for the year, but have you been keeping tabs on your efforts and progress? y this time of the year most people...

Building an Alliance

Tips for negotiating mutually beneficial relationships between vendors, showrooms, and manufacturers’ representatives.  he relationship between lighting showrooms and their cadre of vendors...

Mark-Okun-enlightenment

Evaluating Your Service

Every aspect of the way we interact with customers is changing, and customer service is yet another example.  Customer service today has expanded from being the helpful person on the end of...