enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

prepairing-for-the-2017-dallas-market

Creating A Pre-Market Strategy

With so many companies to see at Lightovation and a limited amount of time to do so, forming a plan ahead of time is good business. s we near the end of 2016, facets of the way we do...

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New Lighting Regulations

A reminder that Title 24 Title 20 in California – which impacts all lighting manufacturers doing business in the Golden State – takes effect starting January 1, 2017. When lighting...

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Developing A Process

Believe it or not, good “product sell-through” doesn’t just happen; it’s part art and part science. Many factors go into purchasing items for your store. Typically you select...

memorial tribute David Stark of Lighting Concepts

Stark Raving Fans

A memorial tribute to industry veteran and lighting sales representative David Stark of Lighting Concepts International in Scottsdale. ey! When am I going to be the centerfold of your...

Al Ain Oasis World Class Medical Clinic

Healthy Oasis

In the second-largest city of Abu Dhabi in the United Arab Emirates, the cutting-edge design of a proposed bio-climatic healthcare facility received a lot of attention internationally. or a...

Mark-Okun-enlightenment

It’s Not Just What You Say

In the world of Sales, many things speak louder than words. The non-verbal aspects of your customer interactions accentuate what you say, how you are perceived, and set the foundation for...

Mark-Okun-enlightenment

Are You Still On Track?

Way back in December or January, you set your business – and personal – goals for the year, but have you been keeping tabs on your efforts and progress? y this time of the year most...

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Building an Alliance

Tips for negotiating mutually beneficial relationships between vendors, showrooms, and manufacturers’ representatives.  he relationship between lighting showrooms and their cadre of...