enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

Morning Light = Happier Day

While an upbeat “morning person” might make his/her night owl co-workers pale when faced with all of that unbridled energy, a new report reveals how getting a lot of light in the morning...

The Empowered Consumer

The goal of this article is to shed light on the changes the consumer has gone through and how those changes can be addressed by retailers to impact day-to-day business success. he...

Mid-Year Checkpoint

In the blink of an eye, we are halfway through 2017 and if you are like most people in the business world, you set your goals in the last quarter of 2016. It’s time to strategize what you...

Mark-Okun-enlightenment

Reduce Retail Friction

From the title, you may think this article is about a new type of grease or lubricant, but it is not. It’s about making it easy for our customer base to shop with us both in our brick and...

Are Catalogs Becoming Extinct?

The importance and application of the paper product catalog has been slowly marching towards a total revamping. By Mark Okun efore the digital revolution in catalogs, we would share product...

prepairing-for-the-2017-dallas-market

Creating A Pre-Market Strategy

With so many companies to see at Lightovation and a limited amount of time to do so, forming a plan ahead of time is good business. s we near the end of 2016, facets of the way we do...

lighting-regulations

New Lighting Regulations

A reminder that Title 24 Title 20 in California – which impacts all lighting manufacturers doing business in the Golden State – takes effect starting January 1, 2017. When lighting industry...

mark-okun-developing-a-process

Developing A Process

Believe it or not, good “product sell-through” doesn’t just happen; it’s part art and part science. Many factors go into purchasing items for your store. Typically you select products that...

Whats Next For Westinghouse?

What’s Next for Westinghouse

Ray Angelo, President & CEO of Westinghouse Lighting, details how the company has evolved since its headline-making partnership and where it’s headed in 2017. hat’s in a name? Plenty...

memorial tribute David Stark of Lighting Concepts

Stark Raving Fans

A memorial tribute to industry veteran and lighting sales representative David Stark of Lighting Concepts International in Scottsdale. ey! When am I going to be the centerfold of your...