enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

Mark Okun

Building Your Stand-Out Story

What you say – and how you say it – can turn casual shoppers into loyal customers. By Mark Okun nce the dawn of humanity, stories have been an integral part of the way we communicate with...

Mark Okun

Be Your Own Ad Agency

Showrooms of all sizes are reimagining how they can compete in a marketplace that is in a constant state of flux. he need to level the playing field begins with the alignment of marketing...

Human Centric Lighting

The Booming Wellness World

The term “HumanCentric” has become a catchy phrase lately, but not many outside of the Light & Health field know exactly what it is and how it is different from the lighting we use...

Home improvement Feature

How The 2019 Stats Apply to You

Now that you’ve got a pretty solid understanding of the business conditions and economics being forecast for 2019, how do you put your showroom in the best position for growth? Pam Danziger...

Residential Lighting Building Trends.

What’s Ahead For 2019?

The construction industry forecasts are cautiously optimistic. orecasting can sometimes seem like a roll of the dice, but fortunately there are people all over the world who have turned the...

Next In Line

Unlike the succession plan of a ruling monarchy, passing the torch in business is a bit more complicated. Here is what you need to know about ensuring your company’s continued success. uch...

Act Now to Become Connected

Industry leaders from Lutron and Google/Nest discussed the role of lighting in today’s connected world and the opportunities on the horizon ight is something you have to see and feel,”...

LIghting Regulation

What You Need to Know in 2019

Barring any curve balls – such as this year’s unanticipated tariffs on imports – 2019 should be less volatile for the lighting industry from a legislative and regulatory perspective efore...

Residential Lighting

The Tariff Tango

While the heads of the two most economically powerful countries in the world engage in a trade war, it is the consumers, retailers, and importers suffering a punch to the wallet — but is it...