Category - Inside Lighting-Lighting Technology

While the heads of the two most economically powerful countries in the world engage in a trade war, it is the consumers, retailers, and importers suffering a punch to the wallet — but is it...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on...

As we rapidly race to 2020 – the year that many seasoned industry pros predicted as the final rhapsody of brick and mortar showrooms as we know them – it’s time to embrace change. urprise...

Robert Maricich, CEO of IMC, acknowledges a focus on the lighting category and also points to survey results that conclude buyers want fewer markets and more category-comprehensive...

As the digital shopping age continues to boom, successful brick-and-mortar showrooms have learned to change their mindset to come out on top of the competition. The anxious chatter started...

I recently hit the road with sales reps from Spectrum Lighting & Controls in Wisconsin to call on an engineering firm, a large electrical contractor, and a commercial end user. fter 25...

Keeping a sales team motivated is every owner’s and manager’s responsibility. These tips will keep you on track. he people you work with are your company’s most important asset. Having a...

Despite the higher price tag of U.S.-made lighting fixtures versus imported, these industry members find taking the time to explain the manufacturing backstory to consumers leads to...

This month’s column is for the career salespeople, those who have been in sales for some time and those who manage them. ith the increased performance demands placed on sales departments of...

Five lighting industry “kids” share their thoughts on growing up in the industry, and how they are helping to usher it into a new era. By Hannah Rachel Carroll hat do you want to be when...

Lighting retailers share winning strategies for growing their business in an omni-channel world.  By Mary Jo Martin irst it was the big boxes. Next came Amazon. After years of worry...