enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

Residential Lighting

The Tariff Tango

While the heads of the two most economically powerful countries in the world engage in a trade war, it is the consumers, retailers, and importers suffering a punch to the wallet — but is it...

It’s Called Survival

As we rapidly race to 2020 – the year that many seasoned industry pros predicted as the final rhapsody of brick and mortar showrooms as we know them – it’s time to embrace change. urprise...

Why Buy From Me?

As the digital shopping age continues to boom, successful brick-and-mortar showrooms have learned to change their mindset to come out on top of the competition. The anxious chatter started...

Uihlein Electric Group

The Commercial Side of Sales

I recently hit the road with sales reps from Spectrum Lighting & Controls in Wisconsin to call on an engineering firm, a large electrical contractor, and a commercial end user. fter 25...

How To Motivate Your Team

Keeping a sales team motivated is every owner’s and manager’s responsibility. These tips will keep you on track. he people you work with are your company’s most important asset. Having a...

Made-in-America

The American Advantage

Despite the higher price tag of U.S.-made lighting fixtures versus imported, these industry members find taking the time to explain the manufacturing backstory to consumers leads to...