enLIGHTenment – The Lighting Industry Trade Publication

Category - Editor’s Note

Editor’s Note: June 2017

Your Competition Has Never Heard of You The days are dwindling when lighting showrooms know their rivals for local marketshare by name (i.e. the lighting store across town or a branch of an...

Editors Note May 2017

There’s Always a First Time! That time-worn cliché is actually quite true. Not only does it sum up the sentiment I heard from some of the winners in our Legends, Leaders, and Luminaries...

Editors Note: March 2017

‘m not sure where the fascination with nostalgia in home décor started, but I think it might have been when the phase-outs of the incandescent bulbs were being announced all over the...

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Editors Note: February 2017

ime and time again at last month’s Lightovation show in Dallas, I found myself asking manufacturers that question as many of the products shown to me were so decorative and unique that it...

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Editors Note: December 2016

ove over, phrases such as “outside the box” and “drill down” and “at the end of the day,” there’s a new term being bandied about at industry shows and it especially applies to lighting:...

Enlightenment Residential Lighting News

Editors Letter: November 2016

n a world where almost everyone seems to be providing information in brief texts or tweets, I believe savvy lighting people are actually craving more — as in more knowledge, details, and...

Editors Letter: October 2016

The era of Matchy-Matchy seems to be coming to a close. Not much more than 10 years ago, consumers didn’t express confidence in selecting complementary lighting and furniture choices for...

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Editors Letter: September 2016

The Battle for Control f you’ve been to an electronics or lighting trade show recently, you already know how fast the controls category is growing. Now besides Bluetooth and wi-fi, there is...

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Editors Letter August 2016

resh from the official launch of the “LED Experience Center” – a powerful demonstration room that explores the opportunities now available in LED lighting – at Light Bulbs Etc. in Costa...

Editors Letter July 2016

t’s not just election campaigns stirring up feelings of national pride and support for domestic manufacturing, there is an emphasis in many areas affecting consumers regarding the benefits...

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Editors Letter June 2016

hile there are more channels for receiving “information” than ever — cable news, social media, satellite radio, the entire Internet — those of us searching for relevant information become...

Editors Letter May 2016

hile having dinner with a good friend and Greensboro resident during last month’s High Point Market naturally the conversation turned to HB2 and its effect on attendance. Manufacturers...

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Editor’s Letter April 2016

It’s a Small World After All… That annoying song from our childhood actually sums up the state of global design rather nicely. More evidence that the world is getting “smaller” was the...

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Editor’s Letter March 2016

hat’s gotten into consumers these days? While neutral color schemes dominate kitchen décor, 60 percent of the hundreds of design professionals interviewed by the National Kitchen & Bath...