This year is monumental for Abe Kleinberg of Crystorama as the company he founded hits its 60th year and he personally marks his 90th birthday. t’s hard to imagine someone trained in the...
Category - American Lighting Association
The American Lighting Association represents the residential lighting and ceiling fan industries in the United States and Canada. Residential and commercial lighting manufacturers, ceiling fan manufacturers, lighting manufacture representative firms and designers are represented by the American Lighting Association.
ALA: Small Retailers Win Big
ALA Conference speaker and noted retail author Pam Danziger of Unity Marketing believes the time is right for independent retailers to be victorious in the bid for consumer dollars...
2017 ALA Conference Rated a Unanimous Success
The much-awaited American Lighting Association (ALA) Conference – postponed last year due to health concerns over the Zika virus in its Puerto Rico location – was met with widespread...
ALA Relaunches Web Site
uring its September conference, the American Lighting Association (ALA) announced that it will launch a new Web site, complete with updated content, a mobile-friendly design, plus a new...
Why It’s “Smart” to Offer the Connected Home
The terms “smart home” and “the connected home” were emphasized throughout the ALA Conference — and with good reason. According to industry experts, the success of lighting distributors...
Lighting for Tomorrow 2017 Awards Announced at ALA...
The winners of this year’s Lighting for Tomorrow competition was announced today during the American Lighting Association (ALA) Conference in Vancouver, British Columbia. The judging...
ALA & Mark Okun Launch Sales Training Program
he American Lighting Association (ALA) has announced a new,Webinar-based Sales Training Course in partnership with lighting veteran Mark Okun, LS, of Mark Okun Consulting, who also...
ALA Answers Questions About Title 20 & 24 Changes
ALA Answers Questions About Title 20 & 24 Changes In order to simplify the changes taking place in California regarding lighting legislation in 2017, the American Lighting Association...
Winners of 2016 Lighting for Tomorrow Awards Announced
One of the most widely anticipated awards programs in the lighting industry is the Lighting for Tomorrow (LFT) competition, which challenges manufacturers to develop residential lighting...
Special Opportunity: ALA Members Invited to Lighting...
Lighting showroom members of the American Lighting Association (ALA) who are not part of Lighting One™ are invited to attend Lighting One’s featured educational presentation, occurring...
ALA Cancels 2016 Annual Conference Due To Zika Virus
Due to global concerns over the increasing number of reported cases of the Zika virus occurring in South America and Puerto Rico, the American Lighting Association (ALA)’s Board of...
ALA Partners with DOE in its Launch of Zero Energy...
The American Lighting Association (ALA) has joined the U.S. Department of Energy (DOE) as an Innovation Partner in its Zero Energy-Ready Home (ZERH) program. The DOE ZERH represents a new...
Lessons From American Lighting Association
speaking to nearly a standing room-only crowd, lighting experts Carl Bloomfield of Intertek, Mike O’Boyle from Philips Lighting, David Shiller of Lighting Solution Development, and ALA’s...
Tips For A Good Houzz Profile
any lighting showrooms have customers walk in weekly with a page they’ve printed out from the Web site Houzz.com, asking where they could buy a particular lighting fixture for their home...
5 Things to Know About The 2015 ALA Conference
Nearly Everything You Want to Know About the ALA Conference, (But Didn't Know Who to Ask)
Want to Know About the ALA Conference (But Didn’t Know...
I’ve been covering the annual American Lighting Association (ALA) Conferences since 1994, so believe me when I say I’ve heard plenty of (good and not-so-good) critiques over the years. In...