enLIGHTenment – The Lighting Industry Trade Publication

Category - American Lighting Association

The American Lighting Association represents the residential lighting and ceiling fan industries in the United States and Canada. Residential and commercial lighting manufacturers, ceiling fan manufacturers, lighting manufacture representative firms and designers are represented by the American Lighting Association.

Where Did All My Customers Go?

ALA Conference keynote speaker David Avrin details why customers leave you for the competition and how to win them back. or many years retailers were advised to treat customers “like...

American LIghting Association

ALA Networking & Learning

The annual ALA Conference brings together members of the industry in a comfortable, non-competitive environment for furthering education, as well as renewing acquaintances and making new...

ALA Post General Pillar Tim Stumm

Pillars of Industry!

Tim Stumm, Michael Estrin, and Chris Primous received this year’s Pillars of Industry Award in their respective categories. Pillars of Industry! Tim Stumm From the moment Tim Stumm entered...

American Lighting Association News Feed

ALA Conference Report

The recent ALA Conference in Asheville, N.C. delivered thought-provoking educational sessions as well as valuable networking opportunities. Here is a sampling of what went on. oting that...

Building an Executive Presence

With the number of women in top management steadily increasing in the lighting industry, Emmy Award-winning television news journalist Sharon Delaney McCloud shared her proven tips for...

AFX-Lighting

ALA: Committed to Excellence

Three generations of family stand behind AFX, currently celebrating 80 years of innovation with plans to continue on for many more decades to come. ne of the most iconic names in...

ALA-Training-Manual

ALA: Raise Your Lighting IQ

The ALA has unveiled brand new tools — the highly anticipated update of the Residential Training Manual plus the Lighting for Interior and Exterior Residential Environments guide in...

Crystorama Lighting

ALA: A Legacy of Leadership

This year is monumental for Abe Kleinberg of Crystorama as the company he founded hits its 60th year and he personally marks his 90th birthday. t’s hard to imagine someone trained in the...

Pam Danziger

ALA: Small Retailers Win Big

ALA Conference speaker and noted retail author Pam Danziger of Unity Marketing believes the time is right for independent retailers to be victorious in the bid for consumer dollars...

ALA Website Home

ALA Relaunches Web Site

uring its September conference, the American Lighting Association (ALA) announced that it will launch a new Web site, complete with updated content, a mobile-friendly design, plus a new...