enLIGHTenment – The Lighting Industry Trade Publication

Category - American Lighting Association

The American Lighting Association represents the residential lighting and ceiling fan industries in the United States and Canada. Residential and commercial lighting manufacturers, ceiling fan manufacturers, lighting manufacture representative firms and designers are represented by the American Lighting Association.

Crystorama Lighting

ALA: A Legacy of Leadership

This year is monumental for Abe Kleinberg of Crystorama as the company he founded hits its 60th year and he personally marks his 90th birthday. t’s hard to imagine someone trained in the...

Pam Danziger

ALA: Small Retailers Win Big

ALA Conference speaker and noted retail author Pam Danziger of Unity Marketing believes the time is right for independent retailers to be victorious in the bid for consumer dollars...

ALA Website Home

ALA Relaunches Web Site

uring its September conference, the American Lighting Association (ALA) announced that it will launch a new Web site, complete with updated content, a mobile-friendly design, plus a new...

Lighting Showrooms Using Houzz

Tips For A Good Houzz Profile

any lighting showrooms have customers walk in weekly with a page they’ve printed out from the Web site Houzz.com, asking where they could buy a particular lighting fixture for their home...