ALA Conference keynote speaker David Avrin details why customers leave you for the competition and how to win them back. or many years retailers were advised to treat customers “like...
Category - American Lighting Association
The American Lighting Association represents the residential lighting and ceiling fan industries in the United States and Canada. Residential and commercial lighting manufacturers, ceiling fan manufacturers, lighting manufacture representative firms and designers are represented by the American Lighting Association.
ALA Networking & Learning
The annual ALA Conference brings together members of the industry in a comfortable, non-competitive environment for furthering education, as well as renewing acquaintances and making new...
Pillars of Industry!
Tim Stumm, Michael Estrin, and Chris Primous received this year’s Pillars of Industry Award in their respective categories. Pillars of Industry! Tim Stumm From the moment Tim Stumm entered...
ALA Conference Report
The recent ALA Conference in Asheville, N.C. delivered thought-provoking educational sessions as well as valuable networking opportunities. Here is a sampling of what went on. oting that...
Building an Executive Presence
With the number of women in top management steadily increasing in the lighting industry, Emmy Award-winning television news journalist Sharon Delaney McCloud shared her proven tips for...
ALA: Committed to Excellence
Three generations of family stand behind AFX, currently celebrating 80 years of innovation with plans to continue on for many more decades to come. ne of the most iconic names in...
ALA: Raise Your Lighting IQ
The ALA has unveiled brand new tools — the highly anticipated update of the Residential Training Manual plus the Lighting for Interior and Exterior Residential Environments guide in...
ALA: A Legacy of Leadership
This year is monumental for Abe Kleinberg of Crystorama as the company he founded hits its 60th year and he personally marks his 90th birthday. t’s hard to imagine someone trained in the...
ALA: Small Retailers Win Big
ALA Conference speaker and noted retail author Pam Danziger of Unity Marketing believes the time is right for independent retailers to be victorious in the bid for consumer dollars...
2017 ALA Conference Rated a Unanimous Success
The much-awaited American Lighting Association (ALA) Conference – postponed last year due to health concerns over the Zika virus in its Puerto Rico location – was met with widespread...
ALA Relaunches Web Site
uring its September conference, the American Lighting Association (ALA) announced that it will launch a new Web site, complete with updated content, a mobile-friendly design, plus a new...
Why It’s “Smart” to Offer the Connected Home
The terms “smart home” and “the connected home” were emphasized throughout the ALA Conference — and with good reason. According to industry experts, the success of lighting distributors...
Lighting for Tomorrow 2017 Awards Announced at ALA...
The winners of this year’s Lighting for Tomorrow competition was announced today during the American Lighting Association (ALA) Conference in Vancouver, British Columbia. The judging...
ALA & Mark Okun Launch Sales Training Program
he American Lighting Association (ALA) has announced a new,Webinar-based Sales Training Course in partnership with lighting veteran Mark Okun, LS, of Mark Okun Consulting, who also...
ALA Answers Questions About Title 20 & 24 Changes
ALA Answers Questions About Title 20 & 24 Changes In order to simplify the changes taking place in California regarding lighting legislation in 2017, the American Lighting Association...
Winners of 2016 Lighting for Tomorrow Awards Announced
One of the most widely anticipated awards programs in the lighting industry is the Lighting for Tomorrow (LFT) competition, which challenges manufacturers to develop residential lighting...