Light + Design Lighting Showroom to Debut in World Trade Center
The Dallas Market Center has announced a unique lighting showroom concept to serve the interior design community. Under the name Light + Design, the shared space is similar to the former Hemisphere showroom, which for many years provided a variety of companies with a venue for showing their lines in manageable booth spaces open to the trade daily on the 9th floor of the World Trade Center.
A key difference in the Light + Design showroom versus Hemisphere is the inclusion of private conference areas and workrooms for the design community to use year-round as well as a 100-seat seminar room available for accommodating a full schedule of training sessions, CEUs sessions for lighting specialists and specifiers, plus workshops, networking events, and product reviews.
According to the Dallas Market Center, Light + Design will be staffed by a professionally trained and qualified lighting sales manager who will manage the space and assist with product education, facilitate sales orders, and process sales leads via existing channels to sales reps and manufacturers.
Spanning 25,000 square feet in total, the Light + Design showroom will open on the 10th floor of the World Trade Center in June and feature a curated collection of lighting manufacturers in custom spaces managed by the market center and open daily to the trade. More than 70 percent of the available space has already been reserved by manufacturers such as Hinkley Lighting, John-Richard, Kuzco, and Holtkötter. The 10th floor is already home to many individual home décor and lighting showrooms such as Currey & Co., Visual Comfort, Phillips Collection, Ralph Lauren, and Aidan Gray.
“As our interior design traffic continues to increase, and as lighting companies seek new ways to reach eager customers, we are pleased to offer Light + Design,” says Cindy Morris, President and CEO of Dallas Market Center. “Its mission will be to offer even more lighting resources for interior designers and to support existing sales channels via manufacturers and their sales representatives.” The shared space provides select manufacturers with the opportunity to reach customers year-round in addition to serving lighting retailers during the January and June Lightovation shows.
“We are among the original lighting tenants of Dallas Market Center and are pleased to have a new venue to access this important target market on a daily basis,” says Rick Wiedemer, President of Hinkley Lighting. “We are fully committed to this unique opportunity.”
“Design is at the heart of our business, and we look forward to participating in this forward-thinking showcase of high-end lighting solutions aimed at the interior design community,” adds Alan Galbraith, President of John-Richard.