enLIGHTenment – The Lighting Industry Trade Publication

Allen Davis Appointed Executive VP/Marketing at DMC

Allen Davis Appointed Executive VP/Marketing at DMC

The Dallas Market Center (DMC) has added luxury marketing executive Allen Davis to its senior management team as Executive VP/Marketing. In his new role, Davis will lead the development and execution of marketing programs across all sales channels and communications platforms for the DMC and oversee brand marketing, public relations, social media, marketing communications, and advertising. He will work collaboratively across the company to executive marketing strategies that will strengthen DMC’s position in the B2B market center and trade show industries. Davis will report to President and CEO Cindy Morris.

“Allen is a rare marketing leader who has worked to successfully brand and promote luxury retail, interior design, and lifestyle companies,” says Cindy Morris. “He has also worked with our company directly on important advertising and branding initiatives, so we know that he shares our core values while offering creative, thoughtful solutions to promoting our marketplace and delivering value to exhibitors year-round.”

Most recently Davis served as Director/Account Services with Banowetz + Co, a Dallas-based, full-service branding and advertising agency, where his client responsibilities included lifestyle and luxury accounts NorthPark Center, Eiseman Jewels, Mercedes Benz of Plano, Allie Beth Allman & Associates, Laura Lee Clark Interior Design, and Dallas Market Center.

“This is an exciting time to join a dynamic company intent on renewing its commitment to innovative marketing,” notes Allen Davis. “I look forward to joining this impressive team and building on their many successes as we expand market share via new marketing campaigns and as we strengthen the important connections between buyers and sellers inside an inspiring open-daily marketplace.”

Eva Walsh remains as Executive Vice President/Leasing and will focus on retail relations programs and sales efforts to grow DMC’s permanent and temporary exhibitors as well as important expansion projects including the redevelopment of The Plaza into the Interior Home + Design Center.





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