enLIGHTenment – The Lighting Industry Trade Publication

Author - Mary Jo Martin

Next In Line

Unlike the succession plan of a ruling monarchy, passing the torch in business is a bit more complicated. Here is what you need to know about ensuring your company’s continued success. uch like writing a will, no one relishes the task of succession...

Robin Baron Design, New York City

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Robin Baron Robin...

Nancy Mikulich Oasis Home, Asbury Park, New Jersey

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Nancy Mikulich...

Meredith Heron

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Before becoming a...

Maria Viola-Kuttruff

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Maria Viola...

Judy Ziccardi Lighting Innovation, San Clemente, California

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. Judy Ziccardi...

How to Strengthen the Designer-Showroom Bond:...

Mary Jo Martin asks interior designers and lighting showrooms to speak frankly about the positive aspects of the lighting showroom and interior designer partnership, along with advice on how to create better synergy between them. David Bellwoar...

AFX-Lighting

ALA: Committed to Excellence

Three generations of family stand behind AFX, currently celebrating 80 years of innovation with plans to continue on for many more decades to come. ne of the most iconic names in professional football history is Coach Vince Lombardi, who led the...

Does Size Matter?

Consolidation has forced smaller, niche-targeted rep firms to compete against large sales agencies that cover multiple channels. How much of a difference does manpower make?

How to Succeed: Online & In Store

Lighting retailers share winning strategies for growing their business in an omni-channel world.  By Mary Jo Martin irst it was the big boxes. Next came Amazon. After years of worry that lighting showrooms could be headed for extinction, there...

Plumbing Lighting

Opening New Markets

Diversified showrooms are finding success offering consumers convenient one-stop shopping.  or many years, the strategy of most wholesaler-distributors was to focus on one niche product category, ink exclusive distribution agreements with...