enLIGHTenment – The Lighting Industry Trade Publication

Author - Linda Longo

Divine Getaway

In ancient Roman mythology, Salacia (Neptune’s wife) was regarded as the goddess of the sea — a fitting name for this newly constructed private residence on Turks & Caicos island featuring lighting design by James Solecki. By Linda Longo  ...

Loft 550, Malden Mills, Lawrence, MA USA by The Architectural Team

Lofty Goal

In a case of creative redevelopment, a historic textile mill in Massachusetts is transformed into hip, multi-family housing. Back in the heyday of domestic manufacturing, the 29-acre, nine-building textile factory known as Malden Mills was producing...

Girl Power

As Wonder Woman reached blockbuster status this summer and the ALA plans to launch a Women in the Industry network group, AFX’s own wonder women — the all-female trio heading its sales force — discuss the evolution of women  in the industry...

Aging In Place

Have A Senior Moment

Much fanfare is being made over the Millennial generation, but according to an ALA-accredited seminar held at Lightovation, aging Baby Boomers present an even greater opportunity for lighting showrooms. There are several reasons why Terry McGowan...

Teiber Trilogy

Chad Teiber – the third generation of Teibers in the lighting industry and a new member of ALA’s Young Executives group – reveals why the time was right to shift career gears and jump into the family business full-time. or many who grow up with one...

New Building at Las Vegas Market a Certainty

It wasn’t long after the news broke last month that the global giant private equity firm Blackstone took over ownership of International Market Centers (IMC) – which organizes both the Las Vegas and High Point Markets – from Bain Capital and...

Editors Note August 2017

oogle the words “ceiling fan fails” and you will have several hours’ worth of viewing time on YouTube® watching people accidentally (or intentionally) getting harmed by whirling ceiling fan blades. Far less hilarious is the very real problem of...

Energy Department Invests $8 Million in Lighting...

The Department of Energy (DOE) has announced funding for seven R&D projects that will support key scientific advancements in solid-state lighting (SSL) technology. The projects will help accelerate the development of high-quality light-emitting...

Morning Light = Happier Day

While an upbeat “morning person” might make his/her night owl co-workers pale when faced with all of that unbridled energy, a new report reveals how getting a lot of light in the morning can lead to better sleep and less depression & stress...

Helping Nature Sing

The custom lighting choices for the Ilani Casino Resort in Washington State reflect the natural environment of the Pacific Northwest as well as the Cowlitz Tribe’s heritage.  By Linda Longo he opening of the new Ilani Casino — developed by...

Editor’s Note: June 2017

Your Competition Has Never Heard of You The days are dwindling when lighting showrooms know their rivals for local marketshare by name (i.e. the lighting store across town or a branch of an electric/plumbing supply house). Home centers offering...

Lighting On Tap

Whether customers come in to replace a soap dispenser or to completely renovate a master bath, they’re treated as if they are the most important people to have ever walked through PDI’s doors. Imagine packing a bathing suit when shopping for a...

Editors Note May 2017

There’s Always a First Time! That time-worn cliché is actually quite true. Not only does it sum up the sentiment I heard from some of the winners in our Legends, Leaders, and Luminaries Awards who jumped into the lighting industry with both feet and...

LUMINARY Sales Rep: Pamela Tresp- Progress...

How did you enter the lighting industry? To make a long story short, I met my husband. He owned a busy lighting design firm and I wanted a change from law enforcement. While we were dating, I frequently attended client dinners with him and our...

LUMINARY Retailer: Tim Stumm- Lights Fantastic

How did you enter the lighting industry? This is actually my second career. After I graduated college (with a degree in Business Administration), I was enjoying a great career working in property management. At one point, I had a custom builder...

LUMINARY Manufacturer: Matt John Elemental LED

How did you enter the lighting industry? By chance! A group I was working with helped fund Elemental LED in the early stage. As I investigated the company and became more familiar with the industry and LED technology, I was fascinated by the...