enLIGHTenment – The Lighting Industry Trade Publication

Author - Linda Longo

Editor’s Note: June 2017

Your Competition Has Never Heard of You The days are dwindling when lighting showrooms know their rivals for local marketshare by name (i.e. the lighting store across town or a branch of an electric/plumbing supply house). Home centers offering...

Lighting On Tap

Whether customers come in to replace a soap dispenser or to completely renovate a master bath, they’re treated as if they are the most important people to have ever walked through PDI’s doors. Imagine packing a bathing suit when shopping for a...

Editors Note May 2017

There’s Always a First Time! That time-worn cliché is actually quite true. Not only does it sum up the sentiment I heard from some of the winners in our Legends, Leaders, and Luminaries Awards who jumped into the lighting industry with both feet and...

LUMINARY Sales Rep: Pamela Tresp- Progress...

How did you enter the lighting industry? To make a long story short, I met my husband. He owned a busy lighting design firm and I wanted a change from law enforcement. While we were dating, I frequently attended client dinners with him and our...

LUMINARY Retailer: Tim Stumm- Lights Fantastic

How did you enter the lighting industry? This is actually my second career. After I graduated college (with a degree in Business Administration), I was enjoying a great career working in property management. At one point, I had a custom builder...

LUMINARY Manufacturer: Matt John Elemental LED

How did you enter the lighting industry? By chance! A group I was working with helped fund Elemental LED in the early stage. As I investigated the company and became more familiar with the industry and LED technology, I was fascinated by the...

LEADER Sales Rep: Kelly Casagrande- Casagrande...

How did you enter the lighting industry? I had been working for a lumber and building materials distributor until they closed their facility, and I began looking for another position.  I was very young and I answered an ad in the newspaper from...

LEADER Retailer: Ric Jolie- Benson’s Lighting...

How did you enter the lighting industry? While in college in the early 1970s with the goal of attending law school, I came to that proverbial “fork in the road”…and, as Yogi Berra directed…I took it! I had been doing side work as a discotheque DJ...

LEADER Manufacturer:Todd Teiber- Craftmade

How did you enter the lighting industry? I was born into the lighting industry. My dad, Bill Teiber, was a manufacturers’ rep and importer in the residential lighting business.  As a young boy I tagged along with my dad when he called on...

LEGEND Sales Rep: BJ Ferber Bill Ferber &...

How did you enter the lighting industry? I learned a lot about the home furnishings business from my dad, Bill Ferber, Sr., who established his own rep firm and had a permanent showroom in the Dallas Market Center for many years. However I entered...

LEGEND Manufacturer: Albert Cohen & (the...

enLIGHTenment Magazine is proud to present the recipients of our annual awards honoring those individuals in our industry who have been nominated by their peers for leading by example, standing out in their field, and inspiring others. How did you...

Big Things, Small Package

Measuring less than 2,000 square feet, Patdo Light Studio is “more than [customers] will ever need” to find just the right lighting for their project. Overhearing Mari-Lou Nania consult with a couple about lighting selection at Patdo Light Studio is...

ALA to Launch Ceiling Fan Specialist Certification

Thanks to a small group of industry professionals, there will soon be two specialized education programs focused on ceiling fans for installers as well as retail salespeople The Hawaiian islands are often considered to be a modern-day paradise, but...

Dealing With Challenging Clients

Renowned interior designers Robin Baron and Corey Damen Jenkins discuss their approach when having those tough talks with clients about budgets, conflicting design ideas, and respect. New York City-based Robin Baron and Detroit-based Corey Damen...

2017 Winter Markets Break Records

The year 2017 is off to a great start if the buyer attendance and new exhibitor roster at the Atlanta, Dallas, and Las Vegas Markets are any indication. espite a tumultuous political climate – often a harbinger of a retail slowdown – the mood among...