enLIGHTenment – The Lighting Industry Trade Publication

Author - Linda Longo

Editor’s Note June 2019

BRACE FOR IMPACT When it appeared that the danger of additional tariff increases would remain on hold after the initial 10-percent hike last fall, many in the industry released their collective breath. The raw shock of the September tariffs had...

Thank You, Come Again!

Bringing in a fresh assortment of accessories regularly is an effective way to keep customers coming back, bolstering foot traffic and increasing sales. The consensus among lighting retailers is that consumers purchase lighting fixtures...

Macy’s STORY

Tell Your Story

Macy’s new STORY concept – described as a “narrative-driven retail experience” – has increased foot traffic & engagement and is inspirational for retailers in all categories.  Before discussing Macy’s STORY roll-out, let’s start at the...

Hudson Valley Lighting Group to Debut at Summer...

The Las Vegas Market has announced today that California-based Hudson Valley Lighting Group will open its first-ever West Coast showroom during the upcoming Summer 2019 market (July 28-Aug. 1). The 23,742-sq.-ft. showroom is on the fourth floor of...

Jeff Parker Joins Luminii as CEO

Niles, Ill.-based Luminii, a leading manufacturer of specification-grade architectural LED lighting systems, has appointed industry veteran Jeff Parker as the company’s new Chief Executive Officer. In this position, Parker will leverage his deep and...

Dallas Market Center Debuts New Lifestyle Campaign

Dallas Market Center has unveiled a new advertising campaign that communicates the Dallas Market Center brand and its position as a leading lifestyle marketplace, supported by the new tagline: Inspiration Starts Here. The ad campaign is launching...

IMC Announces Market Dates Through 2023 for...

International Market Centers (IMC) has released market dates through 2023 for its gift and home furnishings shows in Atlanta and Las Vegas.   “IMC is releasing a comprehensive slate of future dates for The Atlanta International Gift & Home...

More Gift Resources Available for Las Vegas Market

Las Vegas Market recently announced another round of significant gift leasing gains with more than 60,000 square feet of new, expanded, and renewed showrooms confirmed for Summer 2019 Las Vegas Market (running July 28 to Aug. 1). “The number of gift...

Metro Electric Supply Wins 2 Ameren Awards

St. Louis-based Metro Electric Supply, a locally owned and family-operated wholesale residential, commercial, and industrial electrical distributor, received the Trade Ally of the Year Award for the second year, and the Most Outstanding Regional...

Jenny Heinzen York Named Marketing Director for...

With more than 20 years of experience in the home furnishings industry – 13 of which were as editor-in-chief of Home Accents Today – Jenny Heinzen York has joined Atlanta-based Currey & Company as Director of Marketing. In her new position, she...

“Lighting Lanes” Event During Dallas Market to...

Lightovation exhibitor Golden Lighting is inviting buyers, manufacturers, and reps to come together for a good cause on Wednesday, June 19, from 7-9pm for a special bowling event at Bowlounge on Turtle Creek Boulevard in Dallas. Steve Falk, VP/Sales...

Emerson Ceiling Fans Joins Luminance

Chris Larocca, President & CEO of Luminance Brands   California-based Luminance Brands – which already has a player in the ceiling fan market with its Concord Fans division – has announced it will be acquiring St. Louis-based Emerson Air...

“Smarter Living by Design” Smart Home Showcase to...

What has been billed as the “first smart home showroom in North America” will be open in time for the upcoming June Total Home & Gift Market (June 19-25) and Lightovation—Dallas International Lighting Show (June 19-22), held at the Dallas Market...

Dan Darby Appointed as Senior VP of Lightfair...

When LIGHTFAIR® International (LFI) opens in Philadelphia in May, it will be with a new face on the executive team. International Market Centers (IMC) has hired trade show industry veteran Dan Darby as Senior Vice President for the world’s largest...

Nora Lighting Unveils New Logo & Updated...

Commerce, Calif.-based Nora Lighting has revealed a new corporate logo and an updated website for its 30th anniversary this year. With an emphasis on the “N,” the logo graphic is based on the symbol for electrical connections and replaces the...

Registration Opens for CEO Summit at Summer Las...

Registration for the CEO Summit at Summer 2019 Las Vegas Market is now open at lvmkt.com/ceosummit. As of press time, 10 sponsors have been confirmed for this executive-level conference for the furnishings, home décor, and gift industries. The CEO...