enLIGHTenment – The Lighting Industry Trade Publication

Author - Edward Frebowitz

Liquid crystal dynamic beam-shaping lenses

6 Technology Trends to Watch

It’s an exciting time to be in the lighting industry, as developments are being brought to market at incredible speed. By David Shiller he days of residential lighting being only about design are over. Beauty and technology are already combining to...

Expand Your Sales With Accent Lighting

It may be just a small portion of your business, but this niche category often heightens clients’ satisfaction with the overall design. Unfortunately, all too often it is money left on the table. By Mary Jo Martin ccent lighting has to be shown and...

Modern Melting Pot

Last month at High Point Market, a lively panel of renowned designers Jamie Young Jeter, Thom Filicia, Michelle Nussbaumer, Ron Woodson, and Jamie Rummerfield – moderated by artist, designer, author of the New York Times best-selling book The New...

Jessica Charles-Angie Sleeper Sofa

Designing for Small Spaces Is a Big Deal

Christopher Grubb, star of HGTV’s Small Space, Big Style program, reveals the hidden opportunities that modest spaces provide for lighting and home décor retailers. By Linda Longo hen it comes to designing for tight quarters, interior designer...

Instagram for lighting showrooms

Insta-Success Or Insta-Flop?

In her educational seminar “Instagram: A Deep Dive” during Dallas Market, digital marketing specialist Leslie Carothers, CEO of The Kaleidoscope Partnership + Savour Partnership, detailed how to utilize this social media platform correctly. here is...

The Complete Package

Slow and steady growth has bought Livex Lighting to where it is today — poised for expansion.  By Linda Longo hen news of a potential tariff being levied on goods imported from China was announced by the government last year, the founder of...

Lighting’s Future in a Nutshell

The recent Strategies in Light Conference covered the latest regulations, industry confusion in measurements and standards, security challenges with wireless systems, and the non-lighting benefits of today’s technology, among other topics. By Linda...

Mark Okun

Building Your Stand-Out Story

What you say – and how you say it – can turn casual shoppers into loyal customers. By Mark Okun nce the dawn of humanity, stories have been an integral part of the way we communicate with each other. While so many sales and marketing professionals –...

Editors Note April 2019

epending on whom you ask in the lighting industry, it is estimated that consumers buy lighting fixtures once every 15 to 25 or more years. It’s not a seasonal business like apparel or fashion/status-driven as a car purchase. In fact, an article by...

Other Home Trends to Watch in 2019

GE Appliances’ new Café brand offers The Matte Collection, the brand’s first line of customizable, modern kitchen appliances. The collection provides an option beyond stainless steel with tones such as brushed bronze, brushed stainless, brushed...

Hafele Multi-Dimensional Bathroom Mirror

Top Kitchen & Bath Trends from Scott...

“Probably our most-anticipated offering is one that we introduced last year; the response to our Multi-Dimensional Mirror has been so tremendous that we’ve already gone back to our suppliers to request more product. The mirror, available in three...

Vola faucet from Hastings

Top Trends in Kitchens & Baths by Jeff...

“Black has been inching its way into lighting for several years, and now is starting to stick its nose into some of the higher-end faucets. Here in the Northwest, I’d describe the latest trend as “eclectic chaos.” We’re seeing things like Minimalist...

Home improvement Feature

How The 2019 Stats Apply to You

Now that you’ve got a pretty solid understanding of the business conditions and economics being forecast for 2019, how do you put your showroom in the best position for growth? Pam Danziger of Unity Marketing, a recognized expert on doing business...

Residential Lighting Building Trends.

What’s Ahead For 2019?

The construction industry forecasts are cautiously optimistic. orecasting can sometimes seem like a roll of the dice, but fortunately there are people all over the world who have turned the science of forecasting into an art form. Projecting what’s...