Page 14 - Lighting Magazine June 2018
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ACE H. ROSENSTEIN
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LINDA LONGO
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MARK OKUN
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enLIGHTenment Magazine
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| Editor’snote
By The Time You’ve
Finished Reading This...
...some element in LED or smart technology has probably improved. That’s how fast innovation is occurring in the lighting industry right now.
Having just a ended Lightfair, I can a est to the speed at which these developments are hi ing the market. For example, for the past six months,
I have been following research concerning the antibacterial bene ts of certain LED wavelengths when applied to surfaces and areas.
Sound futuristic? I too was skeptical, so I poured over the medical research being conducted in the U.S. and Sweden. The majority of the testing was done in hospital environments to best monitor e ectiveness for obvious reasons. By March, I received notice of a brand new undercabinet lighting product about to hit the market (ellumiTM) for consumers that o ered those same antibacterial bene ts. Two months later in May, there was a handful of manufacturers at Lightfair showcasing this technology in new products applicable for widespread use.
Lighting products that o er color-tuning ability have not been in the residential market all that long, even though the commercial sector has been dabbling in that area over a longer time period. At this year’s edition of Lightfair, color-tuning products were fairly easy to  nd for a greater variety of applications.
I was pleased to observe an increasing number of residential lighting professionals from the showroom community a ending Lightfair and acquainting themselves with these up-and-coming technology breakthroughs. There is no longer a long delay between developments in the architectural lighting arena and those that are relevant for end- users and consumers. These days, operating a successful showroom that truly solves customers’ design dilemmas involves much more than picking out trending colors and themes. It is our goal, at enLIGHTenment magazine, to furnish you with the technical knowledge you need to sell consumers the ideal lighting solutions for their needs without overwhelming them with all of the scienti c math. Look for more in-depth articles in the months to come and join us on this exciting lighting journey!
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12 enLIGHTenment Magazine | June 2018
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