Page 54 - Lighting Magazine July 2018

Made in the
USA
THE
AMERICAN
ADVANTAGE
Despite the higher price tag of U.S.-made lighting xtures versus imported, these industry members nd taking the time to explain
the manufacturing backstory to consumers leads to increased sales.
BY HANNAH RACHEL CARROLL 52 enLIGHTenment Magazine | july 2018
Inside the Hubbardton Forge factory in Vermont, the steady clink of metal can be heard. Although that sound harkens back to an earlier time, it now represents the new American dream, as black- smiths combine techniques of the past with the
latest technology to create today’s lighting xtures. “When you look at a Hubbardton Forge xture, you’re looking at true American cra smanship,” says Design Director David Ki s. “It’s not only a work of art that illuminates a room, but an heirloom that
holds enduring value.”
In an age of mass-produced, machine-made
products, Hubbardton Forge represents hope in domestic manufacturing. The company has also become one of the most respected brands in the lighting industry. What began with two friends, an
www.enlightenmentmag.com