Page 62 - Lighting Magazine February 2019

the booMing wEllNEss world
Neutrogena launched a skincare product that utilizes color LED light.
These are just the early days for non-circadian Light & Health, with more activity in research than product commercialization. A well-a ended ses- sion at the 2018 Strategies in Light Conference examined the enormous market potential for light therapy to address migraines and chronic depres- sion. Both of these conditions can be completely debilitating for those a ected. For children, there are o en no approved drug treatments avail- able either. Even be er, there were no reported negative side-e ects from studies successfully em- ploying these light therapies. Phototherapy holds tremendous hope for millions of people su ering from migraines and chronic depression.
A few non-circadian phototherapy products are beginning to hit the consumer market. For exam- ple, skincare giant Neutrogena® (part of Johnson & Johnson) recently launched a light pen and light mask for treating acne. Both products emit blue light that kills bacteria within blemishes, as well as red light that reduces the in ammation.
A Neutrogena representative also shared the recent launch of “NEUTROGENA® Skin360TM, which brings dermatologist-grade technology straight to your iPhone with personalized skin care product recommendations.” This system consists of an iPhone a achment containing 8 high-powered LEDs, a 30X lens, and sensors. The Skin360 app gives scan analysis of skin moisture, pores, and ne lines, and then recommends appropriate skincare products.
opporTunITy for LIGHTInG sHoWrooms?
Should lighting showrooms consider carrying Light & Health products? It isn’t the business model of the past, however, if promoted well, it could pro- vide a new reason for existing and new customers to visit your store. Circadian lamps/bulbs can be an impulse purchase or add-on sale that doesn’t require the additional expense of hiring an electri- cian as it would with hardwired xtures.
These are the types of product that appeal to Millennial consumers always seeking to adopt the latest technology. It can also appeal to aging consumers wanting new solutions to their existing health concerns. Many manufacturers in the light- ing industry (including the largest) have already made the decision that there’s signi cant money to be made in Circadian Lighting. At the very least, keep an eye on this fast-growing market. 
Signify’s Hue bulb o ers consumers tunable white light.
David Shiller is a Technical Contributor to enLIGHTenment Magazine and President of Lighting Solution Development, a leading consulting rm
to lighting manufacturers. David has two decades of technical marketing and business development experience in the advanced lighting industry. david@bravobusinessmedia.com
58 enLIGHTenment Magazine | february 2019
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