Page 6 - enLIGHTenment Magazine - February 2017
P. 6




contents










february 2017 
Vol. 7, issue 2





18















66






departments





6 EDITOR’S NOTE


10 IN THE NEWS 

Information relevant to your 

everyday business needs

16 
EVENTSATAGLANCE 
All the industry meetings 

42
you need to know about


18 SHOWROOM 
STAND-OUTS

Exciting new products 
for your store


52 ON THE MARK 

Developing a Digital 
48
Marketing Strategy

76 AD INDEX






on tHe cover

HYDROLUME® by Diode LED o ers a patented, completely sealed molding that is  exible, resistant to leaks, and can be installed at 

a depth of up to 12 feet. The latest version features a heavier cord and wire strain relief for higher safety requirements. Additionally, 
this unique strip light comes in a choice of correlated color temperatures ranging from 2700K to 6500K for any application.



4 enLIGHTenment Magazine | february 2017


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