enLIGHTenment – The Lighting Industry Trade Publication

How the Commercial Lighting Sector Differs

A conversation with Todd Langner, President & CEO of SESCO Lighting in Florida, the largest manufacturers’ rep firm in the country with 300 employees and a full-time training center. Todd Langner has four decades of experience in the lighting...

Does Size Matter?

Consolidation has forced smaller, niche-targeted rep firms to compete against large sales agencies that cover multiple channels. How much of a difference does manpower make?

Nora Lighting Staffs Up

Jilla Farzan, Executive Vice President of Calif.-based Nora Lighting, recently announced six staff additions as the company continues to expand operations. They include Janet Inzurriaga, customer service; Marilyn De Veyra and Moises Palo...

FOLIO: Names Contract Lighting Magazine a...

Just as the home décor industry has the ARTS Awards, journalism has its own competition in excellence. Plymouth Meeting, PA-based Bravo Business Media, the publisher of both enLIGHTenment magazine and Contract Lighting magazine, is proud to announce...

Goombay Bash Was a Smashing Success

Just as neighbors might look forward all year to their summer block party or group BBQ, the lighting industry eagerly awaits the annual Goombay Bash in the Aon Ballroom at Navy Pier in Chicago. There, 1,000+ guests in the lighting and home décor...

Editor’s Note August 2018

o people who have not been involved in the lighting and ceiling fan worlds, it might seem as if nothing exciting has happened in those industries for decades. Granted, our industry didn’t advance as quickly as the electronics business has, but those...

Fox & Fox Design LLC

Artful Impact

A California-based art collector’s treasures virtually come to life, thanks to a new lighting system by Soraa. n a beautiful Santa Monica neighborhood of opulent estates with panoramic ocean views and enviable sunsets, one unique home stands out...

Frequent Flyers

Ceiling fans help cool down sizzling summer afternoons while adding a finishing touch to any room. These smart-looking ceiling fans, almost works of art themselves, are right for the job.    

Fan-Tastic Movement

New design trends and product development are good reasons to evaluate your merchandise mix in this category.n the hot summer months, a ceiling fan can be critical. It can help circulate air and even lower electricity bills — but is it a design no...

Uihlein Electric Group

The Commercial Side of Sales

I recently hit the road with sales reps from Spectrum Lighting & Controls in Wisconsin to call on an engineering firm, a large electrical contractor, and a commercial end user. fter 25 years of reporting on the residential sector of the lighting...

LED products are being developed to prevent the spread of disease.

A Cleaner World

The unique properties of LED lighting are being tapped for more than just illumination. By harnessing a specific portion of the spectrum, LED products are being developed to prevent the spread of disease. ccording to statistics provided by the...

How To Motivate Your Team

Keeping a sales team motivated is every owner’s and manager’s responsibility. These tips will keep you on track. he people you work with are your company’s most important asset. Having a motivational strategy is the way to build and maintain a high...

A Natural Blend

Whimsical artwork, plenty of greenery, and strategic lighting choices are some of the touches distinguishing Herb & Wood in San Diego.  By Stef Schwalb ocated in the buzzing gastronomic neighborhood of San Diego’s North Little...

Your Goombay Guide

Goombay Bash returns Saturday, July 28 in Chicago. Here are 10 important details to know: 1. Arrive Early Beat the traffic and enjoy incredible views of Chicago’s skyline from Navy Pier. There is a concert at Soldier Field that begins at 5 p.m. the...

LIGHTFAIR to Continue Management Agreement With...

The annual architectural and commercial lighting trade show and conference LIGHTFAIR® International will continue its management contract with International Market Centers (IMC) following the merger between IMC and AmericasMart® Atlanta (AMC)...

Leviton Partners with Pulte Homes

Leviton recently announced a partnership with Pulte Homes as the exclusive provider of smart lighting controls in the new, customizable Pulte Smart Home. As a nationally recognized and trusted smart technology brand, Leviton supports Pulte’s vision...