enLIGHTenment – The Lighting Industry Trade Publication

Stan Drake Join PageOne Lighting

Lighting industry veteran Stan Drake has joined Richmond Hill, Ontario, Canada-based PageOne Lighting as International Sales Director. In this newly created position, Drake will be responsible for growing all sales in North America while also being...

IN MEMORIAM: Ken Gale

Lighting industry veteran Kenneth D. Gale of Boca Raton, Fla., passed away on June 23 at age 87. He is survived by his wife of 42 years, Marilyn Gale; daughters, Eydie (John) Bowe, and Robin (Brian) Singer; sons, Mark (Barbara Medina) Gale, and...

2019 Lightfair

Lightfair Highlights: Spring 2019

In addition to light source innovation, there were two distinct themes evident throughout the annual show that underscored where manufacturers are placing an emphasis. ith lighting and controls technology evolving so rapidly, having an annual...

Optec LED Lighting_ New Facility

Bringing the Factory Home

Last year, before the initial tariffs were announced, executives at California-based commercial lighting company Optec LED decided to relocate production from China to the U.S. for the benefit of their customers.  Next month, production in...

Enlightenment July 2019

Editor’s Note July 2019

From Margin Pinch to  Hard Squeeze No one is ever happy about receiving a price increase, and although postponed for nearly half a year, the inevitable 25% tariff on goods imported from China hit just before summer market season. To keep market...

Residential Lighting Made In the USA

Made in the USA

Welcome to our annual spotlight on domestic manufacturers! In this special advertising showcase, companies that make their products in America tell us what makes their businesses stand out. HAMMERTON: SALT LAKE CITY, UTAH  •  Founded: 1995...

4 Key Concerns in Human-Centric Lighting

With so many different definitions of the ubiquitous term out there, perhaps a broad philosophy of human-centric lighting is the most effective way to explain this science to clients. By Craig Casey, Senior Building Science Engineer at Lutron...

Tariffs — One Year Later

Tariffs — One Year Later: Smoke or Fire?

Since tariffs on Chinese imports went into effect last fall there were two postponements before the inevitable additional hike this spring. Many assumed domestic manufacturers’ business would see an immediate boost. Has that happened? The answer is...

Tivoli’s new ELITE TivoTape™

The Latest in Light Sources & Controls

Both the light source and controls categories are evolving quickly, and in some cases combining in a process called “convergence.” Here are some of the stand-outs I’ve seen at recent shows. nderstandably, there has been rapid growth in 90+ CRI...

Residential Lighting Information

Finding New Customers

Industry pros share top tips for expanding your client reach and increasing foot traffic. argeting your marketing to sell to customers of all ages and needs is no easy task. Consumers typically require a different level of service and expertise than...

Mark Okun

How to Succeed With Transactional &...

Knowing how to work with each type of customer requires a different sales process. here are two defined types of sales processes — one is transactional, the other relational. While the former is often a swift affair, that speed comes at a cost. The...

Rick Wiedemer

Hinkley’s Rick Wiedemer Recovering From Life...

After successful emergency brain surgery, Wiedemer shows signs of improvement. The lighting industry was collectively shocked and saddened last week when word spread that Avon Lake, Ohio-based Hinkley Lighting’s CEO Rick Wiedemer – who had been set...

Kathy Ireland to Headline Gift for Life...

Proceeds to Benefit DIFFA: Design Industries Foundation Fighting AIDS Las Vegas Market has tapped Kathy Ireland®, Chair, CEO & Chief Designer of the eponymous global lifestyle brand and ambassador for the Elizabeth Taylor AIDS Foundation, to be...

Arteriors Partners With Investment Firm to Spur...

Dallas-based lighting, furniture, and accessories company Arteriors has partnered with Minnesota-based Norwest Equity Partners (NEP) with the goal of continuing its growth and expansion. NEP’s investment marks the first time Arteriors has partnered...

Market Choice Winners Announced at LIGHTOVATION

Organized by Dallas Market Center (DMC) in partnership with enLIGHTenment magazine, the most recent Market Choice Awards – held several days ago at LIGHTOVATION: Dallas International Lighting Show – boasted a record-setting amount of submissions...

Lighting One Celebrates 20 Years at Celebration...

Honoring Lighting One Past, Present, and Future   Lighting One®, the industry-leading cooperative, lived up to its convention theme, “Be Even More,” as the organization hosted its celebration gala on June 18 at the Hilton Anatole in Dallas. To...