enLIGHTenment – The Lighting Industry Trade Publication

Thank You, Come Again!

Bringing in a fresh assortment of accessories regularly is an effective way to keep customers coming back, bolstering foot traffic and increasing sales. The consensus among lighting retailers is that consumers purchase lighting fixtures...

David Shiller

The Lowdown on LiFi

Along with IoT, Light+Health, and horticultural lighting, LiFi is one of the biggest tech trends in the lighting industry. n case you haven’t heard of the term yet, “LiFi” is short for Light Fidelity and refers to the modulation of light in order to...

Lighting One

Strength in Numbers: Lighting One

Buying groups aren’t just about purchasing volume anymore. The advantages for members have broadened to include marketing programs, business services, and recruiting tools. Celebrating its 20th anniversary this year, Lighting One has a rich history...

Leni Schwendinger

Color Our World

Internationally acclaimed lighting designer Leni Schwendinger  – an innovator and authority on urban lighting and infrastructure – discusses what’s possible with light as an environmental tool with lighting designer Mike Brannon. eni...

Macy’s STORY

Tell Your Story

Macy’s new STORY concept – described as a “narrative-driven retail experience” – has increased foot traffic & engagement and is inspirational for retailers in all categories.  Before discussing Macy’s STORY roll-out, let’s start at the...

Mark Okun

The Power of Props

One of your favorite childhood activities can be a successful selling tool in your showroom. Let’s take a trip back in time — for some of us, that means going way back. Think of those beautiful days you spent in elementary school when times were...

Hudson Valley Lighting Group to Debut at Summer...

The Las Vegas Market has announced today that California-based Hudson Valley Lighting Group will open its first-ever West Coast showroom during the upcoming Summer 2019 market (July 28-Aug. 1). The 23,742-sq.-ft. showroom is on the fourth floor of...

Jeff Parker Joins Luminii as CEO

Niles, Ill.-based Luminii, a leading manufacturer of specification-grade architectural LED lighting systems, has appointed industry veteran Jeff Parker as the company’s new Chief Executive Officer. In this position, Parker will leverage his deep and...

Dallas Market Center Debuts New Lifestyle Campaign

Dallas Market Center has unveiled a new advertising campaign that communicates the Dallas Market Center brand and its position as a leading lifestyle marketplace, supported by the new tagline: Inspiration Starts Here. The ad campaign is launching...

IMC Announces Market Dates Through 2023 for...

International Market Centers (IMC) has released market dates through 2023 for its gift and home furnishings shows in Atlanta and Las Vegas.   “IMC is releasing a comprehensive slate of future dates for The Atlanta International Gift & Home...

More Gift Resources Available for Las Vegas Market

Las Vegas Market recently announced another round of significant gift leasing gains with more than 60,000 square feet of new, expanded, and renewed showrooms confirmed for Summer 2019 Las Vegas Market (running July 28 to Aug. 1). “The number of gift...

Metro Electric Supply Wins 2 Ameren Awards

St. Louis-based Metro Electric Supply, a locally owned and family-operated wholesale residential, commercial, and industrial electrical distributor, received the Trade Ally of the Year Award for the second year, and the Most Outstanding Regional...

Jenny Heinzen York Named Marketing Director for...

With more than 20 years of experience in the home furnishings industry – 13 of which were as editor-in-chief of Home Accents Today – Jenny Heinzen York has joined Atlanta-based Currey & Company as Director of Marketing. In her new position, she...

“Lighting Lanes” Event During Dallas Market to...

Lightovation exhibitor Golden Lighting is inviting buyers, manufacturers, and reps to come together for a good cause on Wednesday, June 19, from 7-9pm for a special bowling event at Bowlounge on Turtle Creek Boulevard in Dallas. Steve Falk, VP/Sales...

Emerson Ceiling Fans Joins Luminance

Chris Larocca, President & CEO of Luminance Brands   California-based Luminance Brands – which already has a player in the ceiling fan market with its Concord Fans division – has announced it will be acquiring St. Louis-based Emerson Air...

Editors Note: Fasten Your Seatbelts

’ve said it before, but it bears repeating. There was a time when lighting showrooms and interior designers did not attend a tech-heavy trade show like Lightfair, but with each passing year I see more of these professionals on the show floor. The...