enLIGHTenment – The Lighting Industry Trade Publication

“Lighting Lanes” Event During Dallas Market to...

Lightovation exhibitor Golden Lighting is inviting buyers, manufacturers, and reps to come together for a good cause on Wednesday, June 19, from 7-9pm for a special bowling event at Bowlounge on Turtle Creek Boulevard in Dallas. Steve Falk, VP/Sales...

Emerson Ceiling Fans Joins Luminance

Chris Larocca, President & CEO of Luminance Brands   California-based Luminance Brands – which already has a player in the ceiling fan market with its Concord Fans division – has announced it will be acquiring St. Louis-based Emerson Air...

Editors Note: Fasten Your Seatbelts

’ve said it before, but it bears repeating. There was a time when lighting showrooms and interior designers did not attend a tech-heavy trade show like Lightfair, but with each passing year I see more of these professionals on the show floor. The...

Shine On: Lightfair 2019

The latest developments in lighting technology will be on display at Lightfair, the largest architectural lighting show in North America held this month in Philadelphia.    

David Harber Mantle in Bronze and Gold Leaf_Kevin Proctor

In a New York Minute

A sampling of the latest lighting designs from the Architectural Digest (AD) Show and the International Contemporary Furniture Fair (ICFF) in Manhattan, plus other noteworthy launches. 1 / Clever Concealment  Founded in Belgium by Paul Rommens...

Liquid crystal dynamic beam-shaping lenses

6 Technology Trends to Watch

It’s an exciting time to be in the lighting industry, as developments are being brought to market at incredible speed. By David Shiller he days of residential lighting being only about design are over. Beauty and technology are already combining to...

Expand Your Sales With Accent Lighting

It may be just a small portion of your business, but this niche category often heightens clients’ satisfaction with the overall design. Unfortunately, all too often it is money left on the table. By Mary Jo Martin ccent lighting has to be shown and...

Modern Melting Pot

Last month at High Point Market, a lively panel of renowned designers Jamie Young Jeter, Thom Filicia, Michelle Nussbaumer, Ron Woodson, and Jamie Rummerfield – moderated by artist, designer, author of the New York Times best-selling book The New...

Jessica Charles-Angie Sleeper Sofa

Designing for Small Spaces Is a Big Deal

Christopher Grubb, star of HGTV’s Small Space, Big Style program, reveals the hidden opportunities that modest spaces provide for lighting and home décor retailers. By Linda Longo hen it comes to designing for tight quarters, interior designer...

Instagram for lighting showrooms

Insta-Success Or Insta-Flop?

In her educational seminar “Instagram: A Deep Dive” during Dallas Market, digital marketing specialist Leslie Carothers, CEO of The Kaleidoscope Partnership + Savour Partnership, detailed how to utilize this social media platform correctly. here is...

The Complete Package

Slow and steady growth has bought Livex Lighting to where it is today — poised for expansion.  By Linda Longo hen news of a potential tariff being levied on goods imported from China was announced by the government last year, the founder of...

Lighting’s Future in a Nutshell

The recent Strategies in Light Conference covered the latest regulations, industry confusion in measurements and standards, security challenges with wireless systems, and the non-lighting benefits of today’s technology, among other topics. By Linda...

Mark Okun

Building Your Stand-Out Story

What you say – and how you say it – can turn casual shoppers into loyal customers. By Mark Okun nce the dawn of humanity, stories have been an integral part of the way we communicate with each other. While so many sales and marketing professionals –...

“Smarter Living by Design” Smart Home Showcase to...

What has been billed as the “first smart home showroom in North America” will be open in time for the upcoming June Total Home & Gift Market (June 19-25) and Lightovation—Dallas International Lighting Show (June 19-22), held at the Dallas Market...

Dan Darby Appointed as Senior VP of Lightfair...

When LIGHTFAIR® International (LFI) opens in Philadelphia in May, it will be with a new face on the executive team. International Market Centers (IMC) has hired trade show industry veteran Dan Darby as Senior Vice President for the world’s largest...

Nora Lighting Unveils New Logo & Updated...

Commerce, Calif.-based Nora Lighting has revealed a new corporate logo and an updated website for its 30th anniversary this year. With an emphasis on the “N,” the logo graphic is based on the symbol for electrical connections and replaces the...