enLIGHTenment – The Lighting Industry Trade Publication

Editors Note September 2017

ast month I attended the American Lighting Association’s annual Engineering Committee meeting in Washington, D.C. and was bowled over not only by the sheer volume of impending legislation topics to be addressed, but the amount of time and research...

Lights Unlimited

Limitless

The name of the company says it all, but selection isn’t the only reason customers travel from nearly one hour away to shop at Lights Unlimited. ake no mistake about it; competition is keen in the Raleigh-Durham part of North Carolina — and that...

Phillips Mitchell, Agency Strategist at Google

Turning Web Traffic Into Foot Traffic

Phillips Mitchell, Agency Strategist at Google, gave a keynote presentation at High Point Market designed to help retailers inspire consumers to put down their smartphones and come into their stores to make a purchase. he customer journey is...

Brendan Ravenhill

California Dreaming

This East Coast born and raised artist has been delightfully building with wood since childhood. Now on the West Coast, Brendan Ravenhill manufactures his Minimalist furniture and lighting lines using local resources. ot many children have a castle...

Divine Getaway

In ancient Roman mythology, Salacia (Neptune’s wife) was regarded as the goddess of the sea — a fitting name for this newly constructed private residence on Turks & Caicos island featuring lighting design by James Solecki. By Linda Longo  ...

Loft 550, Malden Mills, Lawrence, MA USA by The Architectural Team

Lofty Goal

In a case of creative redevelopment, a historic textile mill in Massachusetts is transformed into hip, multi-family housing. Back in the heyday of domestic manufacturing, the 29-acre, nine-building textile factory known as Malden Mills was producing...

Sales Management Is About More Than Numbers

How can it be 2017 and there are still retail showrooms without a person dedicated to, and responsible for, their sales initiatives? he title “Sales Manager” sounds like a vague moniker considering it is describing the most influential person...

Dallas Market Center Announces DMC Cares:...

The Dallas Market Center (DMC) has launched DMC Cares, a comprehensive assistance effort for its neighbors and customers impacted by Hurricane Harvey. The  goal is to create $1 million in support via financial and product donations for storm...

Crestron Named Partner of Pro Football Hall of...

Crestron Named Official A/V Automation, Digital Media Distribution Partner of the Pro Football Hall of Fame & Johnson Controls Hall of Fame Village    Crestron, a global provider of enterprise control and automation technology, has...

MBL Wins 2 Design Awards

Toronto-based Mulvey & Banani Lighting (MBL) has been recognized by both the IESNA (Illuminating Engineering Society of North America) and Darc Awards for recent installations, including: Toronto’s Prince Edward Viaduct, Google’s corporate...

New Showroom Buildings Set to Debut in High Point

High Point Market Authority Announces New Buyer...

High Point Market Authority Announces New Buyer Tour for Fall Market 2017 The High Point Market Authority (HPMA) has again partnered with Soft Design Lab for the production of a new buyer tour for Fall Market (October 14-18). Developed with the...

ART and IDS Partner Again for 2018 Conference

ART and IDS Partner Again for 2018 Conference Second annual conference set for April 30 – May 2, 2018 ART, the creative home furnishings network, and IDS, Interior Design Society (IDS), will hold their second combined conference on April 30 – May 2...

Dallas Market Center Announces Opposition to...

Dallas Market Center Announces Opposition to Texas Bathroom Bill Dallas Market Center has joined leading companies in opposition to Texas state legislation currently under consideration that would target individual access to restrooms. The so-called...

Girl Power

As Wonder Woman reached blockbuster status this summer and the ALA plans to launch a Women in the Industry network group, AFX’s own wonder women — the all-female trio heading its sales force — discuss the evolution of women  in the industry...