Secrets of Winning Over Online Shoppers

The Secrets of Winning Over Online Shoppers

Research commissioned by shipping company UPS uncovers which elements of the online shopping experience are most important to consumers.  This past holiday season demonstrated just how popular online shopping has become when prominent shipping companies UPS and FedEx struggled to keep up with the unexpected surge in last-minute Internet orders.    Online retail growth continues […]

Lighting On King

Living Lighting on King: Retail Spotlight

How does one store stand out from 26 others in the same franchise? Jodie Orange’s unique perspective, quirky creativity, and savvy buying decisions make her showroom truly one of a kind.  Many of the world’s most influential people march to the beat of their own drum.  Toronto-based lighting showroom owner Jodie Orange, however, would be […]

Inventory-Control-style

How to Win the Inventory Game

Some lighting retailers rely on Just in Time while others carry heavy inventory – choosing a method depends on your customers. The recent Recession forced many retailers to more closely examine who their customers are and how they buy. Even in the not-too-distant-to-be-forgotten boom years when stock turned over quickly, inventory was still a primary […]

Making A Lighting Showroom A Lighting Destination

Making Your Lighting Showroom a Destination

The mastermind behind Hallmark’s successful reinvention as destination stores shares tips to help lighting showrooms stand out.   Business consultant Jon Schallert, president of The Schallert Group in Colorado, knows a thing or two about driving foot traffic into a narrowly focused retail venue. In his case, the challenge was to entice people to visit […]

Adkins Lighting

Adkins Lighting: A Traditional Favorite

 For the past 44 years, members of the Adkins family have enjoyed hearing, “I knew I could find it here!” from customers.  Co-founded by the late James Adkins, who passed away in June, Adkins Lighting Center got off to a modest start in 1969 as a small lighting store that once occupied a garage in […]

Legend Lighting Austin Texas

Legend Lighting in Austin, Texas

A history of electrical work runs deep for Tyson Neal, who founded Legend Lighting in Austin, Texas four years ago.    As he was growing up, Tyson Neal would think about working for the family business: PowerHouse Electrical Services. His great-grandfather began wiring houses in the 1950s and grew the company into the largest electrical […]

Lights Fantastic LED Lighting

Lights Fantastic: LED Spoken Here

Lights Fantastic – with showrooms in Dallas and Austin – makes it clear that each is the place to go for solid-state lighting. “There is much more to LED than what consumers see at Home Depot; they need to come to an LED expert to find out how to use it,” says Jim Rutledge of […]

10 quick easy in store promotions

10 Quick and Easy Promotions For Your Lighting Showrooms

Patricia Norris publisher of Gift Shop magazine offers these suggestions to help retailers develop deeper customer relationships and stay top of mind. Speaking at a seminar held at the Las Vegas Market and sponsored by Gift + Home at LVMC, Norris said a good promotion not only generates more traffic, but provides a sense of […]

Fort Worth Lighting: residential Lighting Texas Style

Fort Worth Lighting: A Texas Trailblazer

From selling refurbished ceiling fans & lighting fixtures at local flea markets to establishing a successful lighting showroom, Lee Jordan’s career has been unconventional.   Some lighting showroom owners are born into the business, taking over the reins from the previous generation. Others blaze their own trail. Lee Jordan of Fort Worth Lighting is one […]

Lighting Showrooms

Lighting Showrooms: 6 Ways to Get More ROI for Your Marketing Dollars

 Consultant David Gordon offers creative ways to maximize opportunities that retailers might not have realized.   Think About Seasonal Occasions For example, October is Fire Prevention Month and November starts Daylight Savings Time — both are timely for running promotions on light sources and controls.  The autumn months are perfect for advertising that taps into […]