residential lighting showrooms social media marketing

Web Marketing: Successful Strategies for Facebook

Marketing expert Dave Clark reveals proven tactics that help lighting stores increase their social media presence.   “I’ve heard from lighting showrooms that they’ve noticed more foot traffic in their stores after they’ve had a Facebook post that received 20-30 comments,” notes Dave Clark of Clark Communications Group, a marketing and media strategy company specializing […]

Lighting Reps and Weathering the Storm

How Lighting Reps Are Weathering the Storm

A continuation of last month’s report, more independent sales reps reveal how the economy has affected their operations. I want to thank you all for your many positive comments on the present day position of our reps’ lot in lighting.  The drama of the unfolding changes in our country, our world, our lives, and our […]

Kichler Lighting Unveils New Brand: élan

Kichler Lighting Unveils New Brand: élan

Kichler Lighting Launches élan, Contemporary European-Styled Lighting Products: The upcoming International Lighting Market in Dallas will mark the debut of a new brand and business unit from Kichler.  Named élan™, the collection is comprised of contemporary European-styled products that have been refined for the North American market and address the growing consumer interest in modern […]

Lighting Showroom Standouts: November 2012

Lighting Showroom Standouts: November 2012

Lighting Showroom Standouts: November 2012 Theodore Alexander Aristotle Shell: A sophisticated statement for Coastal décor yet able to suit other casual environments, the Aristotle Shell is a finely cast aluminum sculpture of a Murex shell. It measures 5.5″ high x 8.75″ wide. Wildwood Twist in Milk lamp: The Twist in Milk lamp evokes a sophisticated […]

Improved Incandescent Light Bulbs and Innovations in LED

Improved Incandescent Light Bulbs and Innovations in LED

Improvements on incandescent bulbs and innovations in LED are occurring rapidly. Here are some of the newest products on the market. MaxLite: ENERGY STAR-rated MaxLED® PAR lamps deliver high-quality illumination for track lighting and monorail systems in retail, commercial, residential, and architectural applications. Both provide a top-notch center beam candle power (CBCP) rating. They are […]

Progress Lighting Illuma-Flex

Latest in Track & Recessed Products

Latest in Track Lighting  & Recessed Lighting Philips Consumer Luminaires Ledino Track Lighting This integrated LED fixture from the Ledino family installs on a junction box and has rotating heads for angling the light. Ideal placement includes hallways, kitchens, utility rooms, or spaces that could use additional layers of lighting. Shown in a Brushed Nickel […]

2012 HD Boutique

The Lighting Perspective: A Peek at HD Boutique

By Marty Glantz The demographics of the show have changed over the years, but the lighting category continues to grow. Holding HD Boutique at the Miami Beach Convention Center, within walking distance of the trendy Lincoln Road boutiques and upscale restaurants – and equidistant from Ocean Drive and South Beach – certainly makes it an […]

Denis Caldora

Seasonal Displays: Making the Most of Mirrors

Merchandising maven Denis Caldora travels the country teaching lighting showrooms how to maximize each category for greater profit. Here’s how to improve your mirror mix. Create A Wall Of Mirrors You remember the carnival attraction called the House of Mirrors, don’t you? Well, how about devoting a wal (or a large portion of a wall) […]

High Point Residential Lighting Review 2012

High Point Residential Lighting Review 2012

Here’s a sneak peek at some of the hottest designs on the fashion runways of home décor. Arteriors Home Waverly Scalloped Hammered Metal Pendant:The Waverly Scalloped Hammered Metal pendant is a simple way to capture the industrial chic look. Couture Palm Canyon Twin-Light Table Lamp mixes Mid-Century aesthetics with organic materials. Designer Todd Sawvelle has […]

Residential Lighting Showroom Standouts October 2012

October 2012 Lighting Showroom Standouts

Here are the latest unique products to give visual va-va-voom to your showroom and set your store apart from the competition. AF Lighting Novelle Table Lamp: The 30″-high Novelle table lamp is made of resin with a black gloss finish. The patterned shade is hand-screened in a white poly-cotton; no two shades are alike. Babette […]