enLIGHTenment – The Lighting Industry Trade Publication

Tag - Residential Lighting

web-to-prosper

Web to Prosper: How the Internet Is Helping Your...

For years, many retailers have hidden brand names for fear of being shopped. With the enforcement of IMAP, providing information to consumers via the Web can boost your business.   Lighting has become cool – finally! Not only are consumers eager...

Las Vegas Preview

Las Vegas Market: Residential Lighting, Home...

Everyone comes out a winner at the Las Vegas Market when it comes to sourcing lighting, accessories, and furniture. Check out some of the “hottest” designs from Pacific Coast Lighting, Lite Source, ELK Lighting, AF Lighting, Phillips...

2013 Residential Lighting: Dallas Market Preview

 Add in some of the new products that will debut in Dallas this month to freshen up your merchandising mix.   Quoizel: Equally at home in nearly any style of interior design from transitional and contemporary to more traditional and...

Dallas-Market-Preview-2013

2013 Dallas Market Preview: Residential Lighting

 Breathe fresh air into your merchandise mix by adding in some of the products that will debut this month in Dallas. Crystorama: Part of the Broche Collection, this caged pendant is covered in delicate metal leaves that lend an organic feel...

residential lighting showrooms social media marketing

Web Marketing: Successful Strategies for Facebook

Marketing expert Dave Clark reveals proven tactics that help lighting stores increase their social media presence.   “I’ve heard from lighting showrooms that they’ve noticed more foot traffic in their stores after they’ve had a...

Lighting Reps and Weathering the Storm

How Lighting Reps Are Weathering the Storm

A continuation of last month’s report, more independent sales reps reveal how the economy has affected their operations. I want to thank you all for your many positive comments on the present day position of our reps’ lot in lighting.  The...

Kichler Lighting Unveils New Brand: élan

Kichler Lighting Unveils New Brand: élan

Kichler Lighting Launches élan, Contemporary European-Styled Lighting Products: The upcoming International Lighting Market in Dallas will mark the debut of a new brand and business unit from Kichler.  Named élan™, the collection is comprised of...

Lighting Showroom Standouts: November 2012

Lighting Showroom Standouts: November 2012

Lighting Showroom Standouts: November 2012 Theodore Alexander Aristotle Shell: A sophisticated statement for Coastal décor yet able to suit other casual environments, the Aristotle Shell is a finely cast aluminum sculpture of a Murex shell...

Improved Incandescent Light Bulbs and Innovations in LED

Improved Incandescent Light Bulbs and Innovations...

Improvements on incandescent bulbs and innovations in LED are occurring rapidly. Here are some of the newest products on the market. MaxLite: ENERGY STAR-rated MaxLED® PAR lamps deliver high-quality illumination for track lighting and...

2012 HD Boutique

The Lighting Perspective: A Peek at HD Boutique

By Marty Glantz The demographics of the show have changed over the years, but the lighting category continues to grow. Holding HD Boutique at the Miami Beach Convention Center, within walking distance of the trendy Lincoln Road boutiques and...

Denis Caldora

Seasonal Displays: Making the Most of Mirrors

Merchandising maven Denis Caldora travels the country teaching lighting showrooms how to maximize each category for greater profit. Here’s how to improve your mirror mix. Create A Wall Of Mirrors You remember the carnival attraction called the...

July 2012 New Home Lighting Standouts

July 2012 New Home Lighting Standouts

  Meyda Lighting Custom Wine Bottle Fixtures: Wine lovers, restaurants, and bars can express their individuality by supplying wine bottles with labels that this lighting manufacturer will convert into lamps or lighting fixtures. Generic wine...

Denis-Caldora1

enLIGHTenment Names Winner of Merchandising...

enLIGHTenment Magazine Names Winner of Merchandising Make-Over Contest After sorting through all of the entries that were submitted to enLIGHTenment magazine’s “Win A Showroom Makeover With Denis Caldora” contest, The Lighting Corner –...