Denis Caldora

Want Denis Caldora to Help Your Store This Year?

Want Denis Caldora to Help Your Store This Year? Caldora Lighting Design Services is now available to all lighting retailers, regardless of the lines carried by the store.  Denis Caldora and his team offer an array of services from providing assistance in designing layouts for both new and existing lighting showrooms (including a complete set […]

Merchandising & sales training expert Denis Caldora offers up 10 Tips to turn your store around in 2012.

Denis Caldora: 10 Tips to turn your store around in 2012

10 tips to turn your store around in 2012 according to merchandising & sales training expert Denis Caldora January is the beginning of a new year – and the way of doing business has changed drastically. Not that long ago, builders made up most of a lighting retailer’s sales. The customers who come in to […]