American Lighting Association

ALA Salutes Pillars of Industry

The recent American Lighting Association (ALA) Conference, held last week in Palm Beach, Fla. at The Breakers resort, was the opportunity for the ALA to give public appreciation to outstanding ALA members in each sector (manufacturer, representative, and showroom) for their unique and meaningful service to advance the lighting industry and the ALA’s programs and […]

lighting magazine enlightenment

Zia Eftekhar Inducted Into ALA Hall of Fame

“This is obviously a special moment that will remain with me for the rest of my life,” said Zia Eftekhar, CEO of Philips Professional Luminaires North America, a division of global giant Royal Philips Electronics. A 40-year veteran of the  lighting industry, Eftekhar has headed such illustrious companies as The Genlyte Group and Lightolier. “I […]

American Lighting Association

ALA Conference 2011 Boasts Strong Numbers

ALA Conference 2011 in Palm Beach draws strong attendance

American Lighting Assoc John Arnold

Why You Need a Web Presence

Author and popular American Lighting Association seminar speaker, John Arnold, urges retailers not to ignore the Internet. In the free Webinar “Web Marketing Strategy” hosted by John Arnold and sponsored by the American Lighting Association (ALA), the Web and social media strategist advises even those retailers who do not intend to sell online to establish […]

American Lighting Association 2011 Conference, The Breakers, Palm Beach, FL

Bring It to The Breakers: ALA Goes to Palm Beach, Fla

Join your fellow lighting industry members in brainstorming solutions to combat the business problems of today and tomorrow together. With the theme “Ride the Wave to Success,” the 2011 ALA Conference promises to deliver innovative tools, proven techniques, and incomparable networking opportunities to its membership.