Broadcast on Every Channel

Showrooming is so last year. The latest research from NRF Foundation and KPMG reveals the consumer behavior to watch for next. Today, if you’re in retail – regardless of what you’re selling – you have to start thinking “omnichannel.” According to analysis provided by the National Research Federation (NRF) Foundation and KPMG (the U.S. audit, […]

Why Pinterest Matters to Your Business

Why Pinterest Matters to Your Business

SnapRetail, which provides social media and email marketing solutions for independent retailers to help them engage with customers, shares tips on how to maximize your presence on Pinterest.    With so many social media avenues to choose from today, showroom owners can become easily confused about which strategy is best for their needs. One of […]


Web to Prosper: How the Internet Is Helping Your Business

For years, many retailers have hidden brand names for fear of being shopped. With the enforcement of IMAP, providing information to consumers via the Web can boost your business.   Lighting has become cool – finally! Not only are consumers eager for information about energy-efficient lighting options, but they are ready to splurge on attractive […]

residential lighting showrooms social media marketing

Web Marketing: Successful Strategies for Facebook

Marketing expert Dave Clark reveals proven tactics that help lighting stores increase their social media presence.   “I’ve heard from lighting showrooms that they’ve noticed more foot traffic in their stores after they’ve had a Facebook post that received 20-30 comments,” notes Dave Clark of Clark Communications Group, a marketing and media strategy company specializing […]

Web Marketing Strategy

How Good Is Your Web Marketing Strategy?

Several lighting-savvy Web experts reveal their secrets for putting together a good plan. By now it is common knowledge that every business is expected to have a Web site, however, the quality of the site is important.   “One of the biggest mistakes a lighting showroom can make is to assume ‘If you build it, […]

Social Media Marketing 101

Social Media Marketing: How to Plan a Social Media Campaign

Ever wonder How to Plan A Social Media Campaign? Eric Snelz of Phoenix-based marketing agency Defero discusses Facebook promotions. EnLIGHTenment Magazine:  Tell us about a campaign that worked especially well. Eric Snelz: One of our clients is an award-winning builder of energy-efficient single-family homes. With 70,000+ homes built nationwide, Meritage Homes has continually ranked highly […]

Defero Digital Marketing Agency Eric Snelz

Digital Marketing Overview With Eric Snelz

Eric Snelz of top digital marketing agency Defero to share his wisdom with the lighting industry enLIGHTenment Magazine: Describe what makes your agency different? Eric Snelz:  Our CEO, Eric Brandt, often states that Defero is the “coffee shop” at the intersection of Marketing, Technology & Advertising. He has even coined the word MarTech™ (a combination […]