My Rep Ride-Along: A day With Chas Lassoff

Chas Lassof: A rep’s vehicle is his rolling office

There is a list of professions I do not have the skills to master, such as nuclear scientist, mathematician, chemist, and lawyer, among others. After spending a day riding along with Newtown, Pa.-based Chas Lassoff of CRL Lighting Agency as he called on customers, I am putting lighting rep on that list.

My conclusion has nothing to do with the retailers we visited – all of whom were exceptionally gracious and welcoming – but with the complicated juggling of the job itself.

Like quite a few reps I know, Chas grew up in the retail side of the lighting industry. Since his family operated a showroom in Pennsylvania, Chas worked in the business at a young age all the way through earning a bachelor’s degree in Business Management. He received further training when he was employed as a factory rep for Lightolier before deciding to start his own agency 20 years ago. Continue Reading

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  1. Chas is a great guy and an excellent rep – tons of energy and enthusiasm. A real mover and shaker! The article doesn’t mention he reps my company’s line – CAST Lighting, a manufacturer of solid bronze low voltage landscape lights.

  2. I traveled with Chas on many occasions doing sales calls for CAST Lighting. He is an excellent rep who really knows the business. Can always count on him to complete a task and great follow up with clients…. Jeff Hesser Mid Atlantic Regional Sales Manager CAST Lighting.


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