San Jose, Calif.-based Xicato has appointed Gerhard Rieser as vp/sales for Europe. He will direct existing sales operations in Western Europe as well as initiate activities in Eastern Europe and contribute to the company management team’s plans for further growth globally.
Gerhard is a seasoned executive with 16+ years experience in sales and marketing for components for the lighting industry with an emphasis on the acquisition of new customers and building up sales networks. Prior to Xicato, Gerhard held a variety of leadership positions at Tridonic Connection Technology, part of the Tridonic Group, and at the Zumtobel Group where he built and managed the worldwide sales and marketing team including a network of independent sales representatives and distributors.
Gerhard will report to vp/worldwide sales Tom Foster, who comments, “His knowledge of the market and its key players and dynamics, as well his passion for LEDs and lighting, will make him a key contributor to our ambitious expansion plans.”
“Joining Xicato at a time when LEDs are taking off is extremely exciting and an extraordinary chance to take an active part in a technology change that happens only every 30 to 40 years,” Gerhard adds.” I am committed to executing Xicato’s growth plans and offering customers a premier class service by building a sales network throughout Europe and increasing the awareness of Xicato in the market.”