Soraa is the world’s leading developer of solid-state lighting technology appointed two new leaders to its sales organization: George Stringer as Senior Vice President of North America and Nick Farraway as Senior Vice President of International Sales. Both will report to Tom Caulfield, President and COO.
“Both George and Nick bring energy, ingenuity and industry insight to help us chart a successful course for the company in the coming years,” notes Caulfield. Stringer comes to Soraa following 16 years with Acuity Brands Lighting in a variety of senior level sales and sales management roles. His last role at Acuity was as Vice President and General Manager for Corporate Accounts, Renovation, and Government, where he revitalized the National Account organization by introducing a new strategic vision and turning it into a high-performance sales channel.
An internationally recognized lighting expert with over 30 years of global industry experience, Farraway brings a wide range expertise in lamps, fixtures, and applications. He previously held senior executive roles at Sylvania, Thorn, and Zumtobel Lighting, working through all channels from international project specification to general wholesale distribution and retail. He led the successful bid teams on several prominent international projects, such as London Heathrow Airport Terminal 5 and Wembley International Football Stadium.