West Caldwell, N.J.-based MaxLite, a manufacturer of energy-efficient lamps and lighting fixtures, has named Donille Perrone as Director of Marketing. Perrone brings more than 15 years of marketing experience and will report directly to Thomas Rhee, Executive Vice President.
“Donille is an accomplished, high-energy marketing executive with a solid background in the lighting and energy industries,” Rhee notes. “We have a substantial product line-up and we will rely on Donille’s expertise to drive our marketing plans and launch these innovative products into the marketplace with a very ambitious timetable.”
In her new position, Perrone will continue to build the MaxLED® by MaxLite brand presence in a broad range of market segments while identifying new opportunities. She will lead a team of marketing professionals and oversee all marketing initiatives including advertising, interactive/digital marketing, research, trade shows, corporate communications, and product library management.
“I am truly excited to join the highly talented and creative team at MaxLite,” Perrone comments. “The company is renowned for its strong leadership and innovation and I look forward to hitting the ground running.”
Most recently Perrone served as Senior Marketing Manager at Bel-Art Products. Prior to that appointment, she was Director/Marketing &Talent Management at Bulbrite Industries, Director of Marketing at Niagara Conservation, and Director of Marketing at Aetrex Worldwide.
She has an MBA in Marketing from Fairleigh Dickinson University.