enLIGHTenment – The Lighting Industry Trade Publication
Sports Licensing & Tailgate Show

January Las Vegas Market Coordinates With Sports...

For the first time ever, the January Las Vegas Market and the Sports Licensing & Tailgate Show will be bringing together their collective resources to expand buyers’ opportunities. As a value-add for market attendees, the Las Vegas Market...

Las-Vegas-Market-Global-Goodness-Awards

New Awards Opportunity for Las Vegas Market...

The Las Vegas Market has announced that entries for the 5th edition of the prestigious Global Goodness Award – which recognizes furniture, gift, and home décor companies for environmentally friendly, sustainable, and socially responsible business...

Philips-Hue-Users-Sych-With-Times-Square-New-Years-Eve-Ball

Philips’ Hue Users Can Synchronize With Times...

For the first time ever, consumers who own Philips Hue lighting products will be able to sync their connected LEDs to the Times Square Ball in New York City as it drops this week on December 31 at midnight. The 2016 Times Square ball drop marks the...

National Electrical Manufacturers Association

NEMA Hires Tracy Cullen to Lead Communications...

Rosslyn, Va.-based National Electrical Manufacturers Association (NEMA) has tapped Tracy Cullen, CAE, to lead its communications, marketing, and publishing initiatives. Cullen is a career association executive known for her ability to build cohesive...

Illuminating Engineering Society of North America

Illuminating Engineering Society established...

The Illuminating Engineering Society (IES) New York City Section has established its first IESNYC Scholarship – available in Spring 2016 – to be awarded annually. The $25,000 scholarship is  particularly notable because it represents the first...

EcoSense-Lighting

EcoSense Lighting Acquires Journée Lighting

Los Angeles-based EcoSense, an LED technology company, has acquired the assets of Journée Lighting, a privately owned company also headquartered in California. Journée Lighting specializes in the design and development of specification-grade...

Lizzette Winters Joins AFX

Lizzette Winters Joins AFX

Lizzette Winters Joins AFX   Waukegan, Ill.-based AFX Inc. (formerly known as American Fluorescent) has hired lighting veteran Lizzette Winters as the new Eastern Regional Manager for Commercial & Residential Sales. Winters will manage sales...

Best-of-enLightenment-2015

Editor’s Letter December 2015

ighting showrooms, interior designers, home décor dealers, and those in the architectural community are wrapping up a great year when it comes to steady sales and bringing profitability levels up. Here comes 2016, but uh-oh, it’s an election...

Home-Lighting-Showcase

Showroom Stand-Outs

You can’t make it to EVERY trade show and regional market on the planet, so we’ve covered some of that ground for you! We’ve combed aisles of temporary exhibits plus the major trade fairs to find a variety of new products that are...

ALA-2015-Conference

Lessons From American Lighting Association

speaking to nearly a standing room-only crowd, lighting experts Carl Bloomfield of Intertek, Mike O’Boyle from Philips Lighting, David Shiller of Lighting Solution Development, and ALA’s Director of Engineering Terry McGowan shared their...

Interior-Design-2016

Interior Design 2015/16 Outlook and State of the...

The year 2016 is expected to remain strong for the interior design industry. ccording to the Interior Design 2015/16 Outlook and State of the Industry Report, produced by the American Society of Interior Designers (ASID) Research, forecasts continue...

Lighting-Showroom-Training-Mark-Okun

The Art of Building Rapport

In retail today, connecting with the customer on a personal level is more important than ever. omewhere in the midst of every sales model, you will find the topic of building rapport with the customer. In the past, most of the methods suggested are...

Lighting Showrooms Using Houzz

Tips For A Good Houzz Profile

any lighting showrooms have customers walk in weekly with a page they’ve printed out from the Web site Houzz.com, asking where they could buy a particular lighting fixture for their home. At this year’s ALA Conference in Huntington Beach...